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Ukrainian music director Tanu Muino helmed the work and she said of the moving piece, \"Going into this video, I knew there would be a lot of emotional expectations the audience and fans would have. With this responsibility, I had to do something different and unexpected. The visuals had to be different. The dance had to be forward-thinking to raise eyebrows and make Elton and Britney proud.\"

Muino revealed her career was inspired by watching Britney's past music videos and added, \"This was an emotional one for me as I grew up with Britney.\"

John lauded the music video on Twitter, calling it \"stunning.\"

He added in his glowing review, \"The award-winning director Tanu Muino beautifully captur[ed] an immeasurable feeling of intimacy so missing from the world through the turmoil and chaos of recent times.\"

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