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To double down, Popeyes kicked off a new campaign sharing the ingredients in the sandwich and inviting competitors and customers alike to recreate their own copy-cat version.

\"Our Chicken Sandwich changed the QSR (quick service restaurant) industry back in 2019, and since then, we’ve continued to innovate within the category to give our guests what they want – even more Chicken Sandwich options,\" President of Popeyes North America Sami Siddiqui, said in a statement. \"After the immense success of the Chicken Sandwich, we wanted to reinvent the category of traditional grilled chicken sandwiches with our all-new take on a non-breaded option, the Popeyes Blackened Chicken Sandwich. We’re excited for guests to try this delicious new offering, and knowing our history for trendsetting, we have a feeling it may spark some copycat Blackened Chicken Sandwiches down the road.\"

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