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Doritos enlisted their fans to create a bold and energetic \"triangle-inspired dance on TikTok\" inspired by the one below from @vibin.wit.tay.

To submit a dance, users can upload the video on TikTok along with hashtags \"DoritosTriangleTryout\" and \"entry.\"

@vibin.wit.tay #Doritos_Partner Want the chance to appear in @Doritos Super Bowl ad this year?! Share this dance using #DoritosTriangleTryout #Entry and follow @doritos ♬ original sound - Tay

The competition is underway and three finalists will be selected by Jan. 13, with the winner announced the following week.

The commercial will air on Sunday, Feb. 12 during the game featuring the new Doritos Sweet & Tangy BBQ, which hit store shelves this month.

Fox, the network broadcasting the Super Bowl, has already sold ads for above $7 million for the 2023 broadcast, according to Variety, which represents a possible record-breaking price for a 30-second in-game spot.

Last year during a conference call ahead of the game, Dan Lovinger the now-president of ad sales and partnerships for NBC Sports Group, said 30-second Super Bowl ad spots were selling in record time for upwards of $6.5 million.

Fox has yet to declare whether ads are sold out for the to-be-determined NFL match-up.

An earlier version of this story was originally published on Jan. 10, 2023.

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