Shop June 18, 2021

15 Black-owned brands to celebrate and support for Juneteenth and beyond

WATCH: What to shop for as major retailers push best deals

Last year's charge toward social justice has brought about change for the better, and one upside has been the elevated support for Black-owned businesses.

Many Black-owned businesses were hit particularly hard by the COVID-19 pandemic and have struggled to stay afloat, according to the Associated Press.

However, with heightened awareness around the importance of supporting Black-owned brands, the narrative is slowly but surely changing.

One great way to keep this positive change going is by always celebrating, supporting and shopping these brands, and if you haven't already, the Juneteenth holiday is a great time to start.

MORE: Biden signs bill making Juneteenth, marking the end of slavery, a federal holiday

"It's important to #BuyBlack all year around," the founder of People of Color Beauty, Jacqueline Carrington, in a statement to Facebook as her company was previously featured on the social media platform's #BuyBlack Friday Gift Guide.

GMA Photo Illustration, Melted Cosmetics, Brysielane Calistoga, TIÉR Lavender Hoodie, The Honey Pot
Support and shop these Black-owned brands for Black Friday and beyond.

Carrington continued, "Supporting small businesses, and especially Black businesses, beyond this moment in time, allows us to reinvest into our families, communities, and uplift each other to build generational wealth and opportunities to create impactful change."

Lifestyle influencers such as Kellie Brown of And I Get Dressed as well as inclusive cosmetics companies such as Mented Cosmetics have been creating a wide range of offerings that are perfect, whether you are gift giving or shopping for yourself, this season.

Editor's Picks
MORE: Black businesses hit hard by COVID-19 fight to stay afloat

Ahead, check out several standout Black-owned brands you can celebrate, shop and support now and forever.

Fashion

And I Get Dressed

Black Joy Crew

Price: $39.95 · From And I Get Dressed

Lifestyle influencer and creator of #fatatfashionweek, Kellie Brown, released these exciting statement-making crew necks just in time for the holidays. 

TIER

Lavender Tier Hoodie

Price: $120 · From TIER

This New York-based clothing brand features amazing athleisure-style items that are perfect for everything from relaxing weekends to at-home workouts and more. 

Brysie Lane

Casiltoga Tote

Price: $290 · From Brysie Lane

Treat yourself, your family member or a friend to this leather tote that's equal parts fabulous and functional. It's available in red, tan, black and blue.  

Ten Wilde

Drop Orb Hoops

Price: $65 · From Ten Wilde

Dipped in 18k gold, these stainless steel hoods deserve a permanent spot in your jewelry stash.  

MORE: Blackout Day 2020: Black-owned beauty and fashion brands to support now and forever

Mo's Bows

American Pride Adult Bow Tie

Price: $30 · From Mo's Bows

This Memphis-based company carries a variety of vibrant bow ties ranging from American flag-inspired to stylish polka dot looks. 

Salone Monet

Anita Kyle

Price: $295 · From Salone Monet

Made with a timeless almond-shaped toe and an inclusive nude silk upper, this classic pump style will last you for many years and outfits to come. 

Brother Vellies

Lauryn Boot in Whiskey

Price: $795 · From Brother Vellies

Step into boot season with these stylish brown boots that are great for everyday wear. 

Beauty and personal care

People of Color Beauty

Lili'uokalani

Price: $12 · From People of Color Beauty

Get into the holiday spirit with this gorgeous green lacquer that's vegan and cruelty-free. 

Hanahana Beauty

Lemongrass shea body butter

Price: $26 · From Hanahana Beauty

Luxuriate and treat your body to some extra love with this moisturizing cream. Key ingredients include shea and coconut butters as well as jojoba and lemongrass oil to hydrate, tone and rejuvenate the skin. 

Hyper Skin

Hyper Clear Brightening Clearing Vitamin C Serum

Price: $36 · From Hyper Skin

Brighten and smooth your skin's texture with this hardworking serum featuring powerful ingredients such as fruit enzymes, turmeric and kojic acid.

Girl + Hair

Clear+ Apple Cider Vinegar Clarifying Rinse For All Hair Types

Price: $12.99 · From Girl + Hair

Soothe your scalp and your strands with this refreshing apple cider rinse that's infused with vitamin E and rice water to help repair damaged hair follicles and improve hair elasticity. 

Buttah by Dorian Renaud

Vitamin C Serum

Price: $39 · From Buttah by Dorian Renaud

Get for yourself or give the gift of great skin with this potent serum that's based with vitamin C which provides a dose of antioxidants and brightening benefits.

JoYo Natural Nail Care

Flair

Price: $10 · From JoYo Beauty

Make your next mani pop with this ravishing red hue that's quick-drying and long-lasting. 

The Honey Pot Company

Mommy-to-Be Wash

Price: $9.99 · From The Honey Pot Company

Made with mothers-to-be top of mind, this gentle feminine hygiene wash helps to balance pH, fight odor-causing bacteria and calm discomfort during pregnancy. 

Mented Cosmetics

Holiday Faves Trio

Price: $50 · From Mented

Recently mentioned on Oprah's Favorite Things holiday gift list, these best-selling semi-matte lipsticks will be available for the holidays in a curated box featuring shades Pretty in Pink, Nude Lala and Dope Taupe. 

Editor's Note: A version of this story was originally published on November 24, 2020.