Lululemon has taken a run into the footwear industry by launching the brand's first shoes.
The athletic brand released its first "Blissfeel running shoe" Tuesday with plans to launch Chargefeel low workout and Charefeel mid workout shoes this summer.
Lululemon's Blissfeel running shoe has an upper panel that supports movement and underfoot foam cushioning technology. The shoe is be available in 10 spring-ready shades.
The brand's Chargefeel has been designed for cross-training. There also will eventually be a roll out of Restfeel, a slide-style shoe for post-workout; and Strongfeel, which is an all-around training shoe.
"Footwear is the natural next step for us to expand and apply our long history of innovation in fit, feel and performance, and it represents an exciting moment for our brand," Lululemon CEO Calvin McDonald said in a statement. "We are entering the footwear category the same way we built our apparel business -- with products designed to solve unmet needs, made for women first."
Lululemon's chief product officer Sun Choe also shared in a statement that the brand started with women's shoes first as a result of noticing that they are often designed for men and later adapted for women. "That didn't sit well with us," said Choe.
She continued, "Innovating for women is in lululemon's DNA -- now we're bringing that same expertise to footwear, and women were part of this journey every step of the way."
While the brand is initially launching for women, there are plans to create a men's footwear collection in 2023.
By clicking on these shopping links, visitors will leave Goodmorningamerica.com. These e-commerce sites are operated under different terms and privacy policies than Goodmorningamerica.com. ABC will receive a commission for purchases made through these links. Prices may change from date of publication.
Shop Lululemon's Blissfeel Running Shoe:
Sign up for our new "GMA" Shop newsletter to get the latest deals delivered to your inbox and discover more products to help you live your best life.
Editor's Note: This story was originally published on March 9, 2022.