Pantone's 2023 Color of the Year revealed

Move over 'Barbiecore,' there's a new shade of pink in town.

Pantone just announced its Color of the Year for 2023 is 'Viva Magenta.'

According to Pantone, the bold color is "a shade rooted in nature descending from the red family and expressive of a new signal of strength."

Scroll down to hop on the trend early and shop Pantone-inspired magenta items.

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