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Maggie Smith stars in new Loewe campaign: See the photos

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New exhibit explores the impact of food on fashion
Juergen Teller/Loewe
ByGMA Team
October 26, 2023, 7:44 PM

Legendary actress Maggie Smith is starring in a new fashion campaign.

The Oscar-winning actress, 88, appears in the Spring/Summer 2024 pre-collection campaign for the luxury fashion house Loewe.

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Smith, who famously played Professor McGonagall in the "Harry Potter" film series and starred in "Downton Abbey," among many other famous roles, is one of eight stars in the new campaign.

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Others include "Challengers" co-stars Mike Faist and Josh O'Connor, actresses Greta Lee and Dakota Fanning, artist Rachel Jones, model Fei Fei Sun and musician TAEYONG.

Maggie Smith appears in the LOEWE spring/summer 2024 precollection campaign.
Juergen Teller/Loewe

The campaign was shot by famed photographer Juergen Teller.

Maggie Smith appears in the LOEWE spring/summer 2024 precollection campaign.
Juergen Teller/Loewe

Smith poses with a brown shearling coat and one of the brand's iconic Puzzle bags in one of the campaign images. In another, she's seated on a dizzyingly colorful couch, wearing a black and white dress and holding a burgundy Paseo bag.

Maggie Smith appears in the LOEWE spring/summer 2024 precollection campaign.
Juergen Teller/Loewe
Maggie Smith appears in the LOEWE spring/summer 2024 precollection campaign.
Juergen Teller/Loewe

The label's creative director Jonathan Anderson shared images from the campaign on his social accounts earlier this week, writing that he was "very very very proud" of the campaign.

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