• Video
  • Shop
  • Culture
  • Family
  • Wellness
  • Food
  • Living
  • Style
  • Travel
  • News
  • Book Club
  • Newsletter
  • Privacy Policy
  • Your US State Privacy Rights
  • Children's Online Privacy Policy
  • Interest-Based Ads
  • Terms of Use
  • Your Privacy Choices
  • Contact Us
  • Recalls and Product Safety Alerts
  • © 2026 ABC News
  • Culture
  • Oscars

Serena Williams debuts new Nike ad at the Oscars, tells girls to 'dream crazier'

1:57
The best moments from the 2019 Oscars
Richard Shotwell/Invision/AP
ByKatie Kindelan
February 25, 2019, 6:38 PM

Serena Williams took to the Oscars stage Sunday night to introduce the best picture-nominated film “A Star Is Born.” But that wasn’t the tennis superstar’s most buzzed-about Oscars moment.

Williams also voiced a Nike ad, “Dream Crazier,” that aired during the Oscars telecast and had social media buzzing.

The ad features groundbreaking female athletes like Olympians Simone Biles, Chloe Kim and Ibtihaj Muhammad, members of the U.S. Women’s National Soccer Team and Williams herself.

Serena Williams speaks onstage during the 91st annual Academy Awards at Dolby Theatre, Feb. 24, 2019, in Hollywood, Calif.
Kevin Winter/Getty Images

Editor’s Picks

Lady Gaga credits Bradley Cooper for breathtaking Oscars 'Shallow' performance

  • Feb 25, 2019

Oscars 2019: Queen, Lady Gaga, Tina Fey, 'Wayne’s World' and other top moments

  • Feb 25, 2019

Serena Williams shares candid message for moms

  • Aug 07, 2018

It shows examples of the characterizations placed on female athletes like "dramatic," "nuts," "delusional," "unhinged," "hysterical" and "crazy."

"Winning 23 Grand Slams, having a baby and then coming back for more, crazy," Williams says, referring to her return to the women's tour after the birth of her daughter, Alexis Olympia Ohanian Jr., in 2017.

"So if they want to call you crazy, fine. Show them what crazy can do," Williams adds.

Nike said it created the ad to "put spotlight on female athletes who have broken barriers, brought people together through their performance and inspired generations of athletes to chase after their dreams.”

(MORE: Serena Williams talks Australian Open loss, what she is still learning after maternity leave)

People on social media praised the ad, which has nearly four million views on YouTube.

The Nike ad is Williams' second women empowerment moment in two major TV events.

The Grand Slam champion also starred in a Super Bowl commercial this month for Bumble, the dating and networking app where women make the first move.

(MORE: Oscars 2019: Queen, Lady Gaga, Tina Fey, 'Wayne’s World' and other top moments)

The commercial, titled "The Ball is in Her Court," was created and directed by an all-female team.

"We’re taught as a society that we have to wait and be second, but that’s not true," Williams said on "Good Morning America" last month. "We can be first. I love being first. I only like being first."

Related Topics

  • Oscars

Editor’s Picks

Lady Gaga credits Bradley Cooper for breathtaking Oscars 'Shallow' performance

  • Feb 25, 2019

Oscars 2019: Queen, Lady Gaga, Tina Fey, 'Wayne’s World' and other top moments

  • Feb 25, 2019

Serena Williams shares candid message for moms

  • Aug 07, 2018

Up Next in Culture—

Zach Braff, Donald Faison, Sarah Chalke, Ava Bunn talk season 2 of 'Scrubs' revival

September 30, 2026

Woman accused of shooting at Rihanna's Los Angeles home indicted on attempted murder

September 30, 2026

Chad Lowe shares memories of daughter after her death at 13

September 30, 2026

Prince Harry, Meghan Markle speak out after photographers allegedly spotted at Archie and Lilibet’s school

September 30, 2026

Shop GMA Favorites

ABC will receive a commission for purchases made through these links.

Sponsored Content by Taboola

The latest lifestyle and entertainment news and inspiration for how to live your best life - all from Good Morning America.
  • Contests
  • Terms of Use
  • Privacy Policy
  • Your Privacy Choices
  • Children’s Online Privacy Policy
  • Advertise with us
  • Your US State Privacy Rights
  • Interest-Based Ads
  • About Nielsen Measurement
  • Press
  • Feedback
  • Shop FAQs
  • ABC News
  • ABC
  • All Videos
  • All Topics
  • Sitemap
  • Recalls and Product Safety Alerts

© 2026 ABC News
  • Privacy Policy— 
  • Your US State Privacy Rights— 
  • Children's Online Privacy Policy— 
  • Interest-Based Ads— 
  • Terms of Use— 
  • Your Privacy Choices— 
  • Contact Us— 
  • Recalls and Product Safety Alerts— 

© 2026 ABC News