Twins' viral video boosts sales of Phil Collins' classic 'In the Air Tonight'
Bet Phil Collins didn’t feel this one coming: His classic 1981 hit "In the Air Tonight," from his first solo album "Face Value," is back on the charts after 39 years, thanks to a viral YouTube video showing a pair of twin brothers reacting to hearing the song for the first time.
As of Monday, the song was at No. 3 on the iTunes song sales chart, following "Beers and Sunshine" by Darius Rucker at No. 2 and "WAP" by Cardi B featuring Megan Thee Stallion at No. 1.
Additionally, Variety reports that numbers provided by music analytics service Alpha Data show that "In the Air Tonight" was the fourth biggest-selling song of the week ending Aug. 8, up from No. 185 the week prior.
Brothers Tim and Fred Williams, whose channel is called "First Time Hearing," posted their reaction video on July 27 and it's since racked up over four million views.
One particular part of the video got the most attention: The moment when the twins first hear Collins' iconic "In the Air Tonight" drum break, which comes three minutes and 41 seconds into the song. Both of their jaws dropped when they heard it.
One of their previous videos reacting to Dolly Parton’s "Jolene" also caught the internet’s attention, with Parton herself tweeting about it on Aug. 7.
"No point in begging…Jolene already stole these two," she wrote, referring to the song's lyrics "Jolene, I'm begging of you/please don't take my man."
The brothers, age 22, have also reacted to songs by Kansas, Lauryn Hill, Rage Against the Machine, The Carpenters, A-ha, The Allman Brothers Band, Marvin Gaye, Queens of the Stone Age and more.
