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Kids help narrate baker dad's viral videos

1:54
Baker's kids help business explode on social media
ABC News
ByYi-Jin Yu
June 17, 2026, 8:17 PM

For one Washington baker, the secret ingredient to his recent business success has been his three young kids.

That's because Nechirvan Zebari's son and two daughters -- Malek, Aya and Mimi -- have taken to narrating his social media video clips, leading them to go viral with millions of views.

"You're watching the day of the life of our daddy," said one voiceover.

Nechirvan Zebari's children help him narrate social media videos that promote their family bakery, Alida’s Bakery in Everett, Washington.
@alidasbakery

"Daddy makes baklawawa, and I love my daddy's baklawawa," said another, referencing Zebari's baklava, which is based on his mother's baklava recipe from their family's Kurdish roots in northern Iraq.

Zebari said his kids love to tell others about his baking and their nickname for him: "Mr. Poopy Pants."

Nechirvan Zebari's children help him narrate social media videos that promote their family bakery, Alida’s Bakery in Everett, Washington.
ABC News

"When you put it all together, like me and my wife will rewatch it, like a million times. Their conversation, that's the best part," Zebari told ABC News' Danny New.

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Zebari, who was once a full-time nurse, said he started Alida's Bakery in Everett, Washington, nearly a decade ago, and perfected his recipes by watching countless online tutorials and videos.

Now, he said he specializes in croissants, baklava and pita bread. With his kids' storytelling help for the past six months, business has been booming.

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The bakery has received so much support that he has been able to hire more help so he can spend more time with his family, Zebari noted.

"The bakery took so much away from me being with my kids, and now it's all about my kids," said Zebari. "That's the biggest blessing that had came out of all of this, was that it brought me back to my family."

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