Ice cream tossing is the trick of the trade that launched YouTuber Dylan Lemay's dessert career to new heights.

Lemay's famed internet presence (he has 3.7 million YouTube subscribers) and short-form content, hurling spheres of ice cream through the air -- yes, it's exactly like it sounds -- are coming to life at Lemay's first-ever brick-and-mortar location, Catch'n Ice Cream in New York City, which opened Friday.

Lemay gave "Good Morning America" the inside scoop and a look at the cool new concept that brings customers into the action for a one-of-a-kind ice cream experience.

"I just want to say thank you because I wouldn't be here without all of you watching my videos on YouTube," he added.

Lemay added that he wants to use his creative process "to connect with people again in a fun genuine way."

"There's not a very friendly customer interaction anymore, it's kind of died the last couple years," he said. "Our goal is to make the best customer experience you could have -- do some tricks and throw some ice cream to them."

Upon entering the scoop shop, fans will shuffle past blue and orange walls filled with merchandise like waffle cone scented candles and "Livin the dream, Catch'n ice cream" t-shirts, before arriving at the start of the line in the back of the shop.