A viral new Erewhon Market smoothie has taken over social media.
The blended beverage is packed with ingredients to help get glowing skin and was concocted in collaboration with model Hailey Bieber.
Bieber, who is also the founder of Rhode skin care, crafted the Strawberry Glaze Skin Smoothie with ingredients aimed at supporting overall wellness, such as collagen and hyaluronic acid.
@haileybieber My Strawberry Glaze Skin Smoothie is available starting today @Erewhon Market ♬ Strawberry - Prod by Rose
The aesthetically pleasing cream-colored and bright pink drink is made with almond milk, Vital Proteins vanilla collagen, NeoCell Hyaluronic Acid, Zuma Valley coconut cream, sea moss gel, Harry's Berries fresh strawberries, avocado, maple syrup, dates and a housemade strawberry glaze.
The ultra lush Los Angeles-based grocery store charges $17 for the drink, which is advertised to improve skin health, but for anyone wanting a taste without the bold price tag, there's a way to make it at home for much less.
Dietitians, food bloggers, recipe developers and fans of Bieber have been trying their hand at making the smoothie in their own kitchens and sharing the results on TikTok. At the time of publication, videos labeled with the term "Strawberry Glaze Skin Smoothie" and similar hashtags had racked up almost 20 million views on the video social media platform.
Registered dietitian and nutritionist Maya Feller told "Good Morning America" that one of the key ingredients, sea moss gel, is "a great source of fiber" while other ingredients boast minerals and omega-3 fatty acids. "The components of the smoothie are actually fantastic. Collagen can be really helpful for the skin and when it's paired with vitamin C, that makes it even more bioavailable."
As Feller noted, you don't need to spend $17 to get all those benefits. "You can absolutely enjoy fruits and vegetables on their own," she said.
If you're still dying to try Bieber's refreshing blended drink, check out the full recipe below, and make your own Strawberry Glaze Skin Smoothie for nearly half the price.