Golf fans enjoy a taste of the Masters with pimento cheese martinis, more Augusta-inspired favorites
The Masters is a tradition unlike any other, and whether you're an avid patron lucky enough to attend the hallowed grounds at Augusta National Golf Club, or a golf fan who watches history-making action from comforts off the course, enjoying a taste of the delicious concessions are a non-negotiable way to mark the first major of the PGA season.
This year London-based beverage expert and cocktail consultant Tyler Zielinski was enlisted to stir things up at the Wheels Up hospitality suite to serve four of his famed Tiny Cocktails.
For each unique sip, Zielinski drew inspiration from the culture surrounding the iconic golf event, including one particularly inventive offering -- a pimento cheese martini.
"Articulating this into beverage form is quite difficult. The main components of the sandwich that we had to break down to its characteristics are the fattiness in the cheese and the spice [of the peppers]," Zielinski told "Good Morning America."
He utilizes aged Italian Parmesan to fat wash some of the liquid ingredients and deliver "the sharp cheese note that I was looking for." Another prominent ingredient, he said, "was the whey -- if you just mixed that with the green chili liqueur at home as kind of an easy cheat to make the drink, it really pops."
The pilgrimage for his precious liquid cargo took flight from London to Augusta, and although seemingly precarious, was one Zielinski was fully prepared for.
"I'm a seasoned traveler with booze, so this isn't new for me, but obviously a lot more pressure to deliver this special cocktail to hundreds of patrons," he said. "I used three different vessels. I vacuum sealed one that was put in bubble wrap, then inside a hard box. I had two more bottles filled using a screw cap -- none of the pop out caps cause the pressure will make it fly off and that's a mess you don't want to find on the other side -- taped them up, wrapped them in bubble wrap, put them in plastic bags, then more bubble wrap."
Zielinski concocted three additional libations for golf fans to enjoy in Augusta: the Green Jacket, made with Don Julio 1942 tequila, cucumber cordial, sake and bergamot; the Azalea Remastered, made with Tanqueray Ten, hibiscus, yuzu, pineapple, champagne cordial and tonic; and the peach iced tea with bourbon, peach, English breakfast tea, and Amaro Montenegro.
More taste of The Masters recipes to recreate at home, including the iconic Azalea coctkail
Pimento Cheese Martini
Ingredients
1/4 oz spicy cheese liqueur
1/2 oz vodka
1/4 oz Fino Sherry
1 oz green chili vodka
Pimento cheese stuffed olive for garnish
Zielinski measures and combines all of the ingredients in a chilled mixing vessel, adds fresh large ice, and stirs a minimum of 30 rotations to combine until chilled and properly diluted.
Augusta National shared its recipe for the signature springtime sipper. Check out the full recipe and gather the ingredients to batch the beverage for the tournament.
Ingredients
Ice
1 1/4 oz vodka
5 oz lemonade
1/2 oz grenadine
Garnish with cherry & orange slice
Taste of The Masters kits with azalea cocktail mix, pimento cheese and more Augusta National concessions on sale now
The timeless concessions of pimento cheese, pork bar-b-que and other snack and beverage staples sold throughout the tournament were once again available for nationwide delivery to fans ready to host a Taste of The Masters at home.
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For the 2025 Masters Tournament, Goldbelly partnered with The Masters to create three Taste of the Masters hosting kits, including a new limited edition Azalea Kit that brings the signature cocktail, inspired by Augusta’s iconic flowers, made with lemon zest, dark cherry and pomegranate.
The Classics Kit serves an iconic Masters meal to complement your Tournament viewing. Celebrate the 2025 Masters with our signature pimento cheese, snacks, souvenir cups and hosting materials delivered to your door, allowing you to recreate the patron experience and enjoy the authentic concessions served at Augusta National Golf Club.
The Classics Kit
This option includes pimento cheese, potato chips, mini chocolate MoonPies, plus 2025 Tournament souvenir cups and hosting accessories. The kit serves 4 to 6 people and costs $99.95 with free shipping, available online now.
Limited Edition Azalea Kit
The new non-alcoholic Azalea cocktail mix -- which has long been enjoyed as the signature cocktail of the Masters made with vodka -- serves six people and comes with Masters cups, coasters, a cocktail jigger and custom stirrers. This refreshing spring drink can be enjoyed as is or mixed with vodka to recreate the traditional sipper. This cocktail kit costs $64.95 and includes free shipping, but is currently sold out.
The Large Hosting Kit
This feast for 12 to 14 people costs $184.95 and features pimento cheese, pork bar-b-que, egg salad, BBQ potato chips, chocolate chip cookies and Georgia pecan caramel popcorn, plus 2025 Tournament souvenir cups and hosting accessories. Click here to order the kit set to arrive by April 3.
This story was originally published on March 18, 2025.
