• Video
  • Shop
  • Culture
  • Family
  • Wellness
  • Food
  • Living
  • Style
  • Travel
  • News
  • Book Club
  • Newsletter
  • Privacy Policy
  • Your US State Privacy Rights
  • Children's Online Privacy Policy
  • Interest-Based Ads
  • Terms of Use
  • Do Not Sell My Info
  • Contact Us
  • © 2026 ABC News
  • Shop

Kylie Cosmetics launches 1st foundation

Kylie Cosmetics launches first-ever foundation.
ABC News Photo Illustration, Dia Dipasupil/GettyImages
ABC News' associate social media producer, Zoe Moore.
ByZoe Moore
January 22, 2024, 2:25 PM

Kylie Cosmetics by Kylie Jenner officially has a foundation.

The beauty brand just released its Power Plush Longwear Foundation in 40 shades.

"I've been developing this foundation for over three years, and it has been a secret staple in my makeup kit," Jenner said in a press release.

"As Kylie Cosmetics' first-ever foundation, the performance of the product was important to me. The formula blends into the skin so easily for a gorgeous satin finish that's not too dewy and not too matte," Jenner added.

According to the brand, this is one of the most requested products from fans.

The formula is said to offer buildable coverage and includes skin care ingredients like vitamin E and niacinamide.

Editor’s Picks

The best celebrity beauty brands to shop in 2024

  • Jan 12, 2024

I tried 29 red lipsticks: Shop my picks for lasting color, matte finishes and more

  • Jul 29, 2024

What to know about TikTok's new viral foundation

  • Jan 11, 2024

Along with the foundation, Kylie Cosmetics launched a brush and setting spray.

Scroll down to get your hands on the latest from the brand.

By clicking on these shopping links, visitors will leave Goodmorningamerica.com. These e-commerce sites are operated under different terms and privacy policies than Goodmorningamerica.com. ABC will receive a commission for purchases made through these links. Prices may change from the date of publication.

Kylie Cosmetics

Kylie Cosmetics Power Plush Longwear Foundation

  • $36
  • Macy's
Shop Now
Kylie Cosmetics

Kylie Cosmetics Foundation Brush

  • $32
  • Macy's
Shop Now
Kylie Cosmetics

Kylie Cosmetics Setting Spray

  • $27
  • Macy's
Shop Now
Kylie Cosmetics

Kylie Cosmetics Power Plush Longwear Concealer

  • $27
  • Ulta
Shop Now
Kylie Cosmetics

Kylie Cosmetics Concealer Brush

  • $23
  • Ulta
Shop Now

Editor’s Picks

The best celebrity beauty brands to shop in 2024

  • Jan 12, 2024

I tried 29 red lipsticks: Shop my picks for lasting color, matte finishes and more

  • Jul 29, 2024

What to know about TikTok's new viral foundation

  • Jan 11, 2024

Up Next in Shop—

Beat the summer heat with air conditioners and more

July 16, 2026

Lush celebrates Summerween with its earliest Halloween launch yet

July 16, 2026

New travel deals and launches: Away x 'Toy Story', CALPAK, BÉIS and more

July 16, 2026

Today's deals starting at 40% off: Bath & Body Works, Macy's, Spanx and more

July 16, 2026

Shop GMA Favorites

ABC will receive a commission for purchases made through these links.

Sponsored Content by Taboola

The latest lifestyle and entertainment news and inspiration for how to live your best life - all from Good Morning America.
  • Contests
  • Terms of Use
  • Privacy Policy
  • Do Not Sell My Info
  • Children’s Online Privacy Policy
  • Advertise with us
  • Your US State Privacy Rights
  • Interest-Based Ads
  • About Nielsen Measurement
  • Press
  • Feedback
  • Shop FAQs
  • ABC News
  • ABC
  • All Videos
  • All Topics
  • Sitemap

© 2026 ABC News
  • Privacy Policy— 
  • Your US State Privacy Rights— 
  • Children's Online Privacy Policy— 
  • Interest-Based Ads— 
  • Terms of Use— 
  • Do Not Sell My Info— 
  • Contact Us— 

© 2026 ABC News