Through the years, more brands have continued to create and cater their products to meet the needs of those with natural hair.
From celebrity-backed companies such as Tracee Ellis Ross' Pattern Beauty and Issa Rae's Sienna Naturals to emerging brands such as Wakati and Bread Beauty Supply, these labelsare creating products that promote healthy hair care for people with curly, coily and kinky hair types.
Whether you are looking for a great new styling tool or a go-to set filled with essentials, "Good Morning America" has curated a list of some of latest innovations for those who embrace their natural hair.
By clicking on these shopping links, visitors will leave Goodmorningamerica.com. These e-commerce sites are operated under different terms and privacy policies than Goodmorningamerica.com. ABC will receive a commission for purchases made through these links.
Bread Beauty Supply
Hair Oil Everyday Gloss
Price: $24 • From: BREAD BEAUTY SUPPLY
This highly favored silicone-free oil is the ultimate mane multi-tasker for soft and smooth curls that shine. Key ingredients include kakadu plum oil to treat the scalp, safflower oil to coat and protect strands and capryl capric triglycerides for a healthy glossed look that lasts.
Pattern by Tracee Ellis Ross
PATTERN by Tracee Ellis Ross Winter Curls & Coils Kit
Price: $35 • From: PATTERN by Tracee Ellis Ross
Give or get for yourself the gift of gorgeous curls with this limited edition set. It includes the brand's Hydrate Shampoo, Heavy Conditioner, and Styling Cream -- which are all great for showing your winter hair some extra love.
Don't Despair Repair Rice Water Protein + Moisture Strengthening Treatment
Price: $42 • From: Briogeo
While this brand new launch from Briogeo works on fine, medium and thick hair textures, it's perfect for strengthening naturally curly and coily hair types. With the perfect balance of protein and moisture, the formula's key rice-protein ingredient works like a charm to protect strands from damage. It's also infused with B vitamins for shine and algae extract for an extra blast of hydration.
Non-Aerosol Leave-In Conditioning Mist
Price: $9.99 • From: Wakati
Revive and refresh curls with a few spritzes when you use this beloved conditioning mist. Key ingredients include shea and jojoba oil -- both work together to deliver lots of hydration.
Curl Elixir Primer & Conditioning Spray
Price: $20 • From: Sienna Naturals
From actress Issa Rae's recently launched line, this conditioning spray works to successfully reduce frizz, define curls between wash days.
SheaMoisture Moringa & Avocado Power Greens Sulfate Free Shampoo 13 oz.
Price: $8.29 • From: SheaMoisture
Give thirsty curls the gift of drinking up this super moisturizing shampoo that's formulated with powerful super greens such avocado, kale, matcha and more.
3-in-1 Edge Styler™ Tool
Price: $15 • From: Baby Tress
This uniquely crafted 3-in-1 edge tool is amazing for shaping, swooping, slicking and overall styling for strands surrounding the hairline. It features a small comb, boar brush bristles and a pointed tail for easy use.
Twist-Elongating Style Cream
Price: $16.99 • From: Melanin Haircare
This potent, multitasking styling cream work define, moisturize and detangle everything from coils and curls to braids and twist. Ingredients such as aloe vera, rosehip seed oil and castor oil also work together to promote hair growth.
Baomint Bestsellers Holiday Kit
Price: $39 • From: Adwoa Beauty
Enjoy this holiday-themed mashup of Adwoa Beauty's bestsellers including the brand's Baomint moisturizing shampoo, deep conditioning treatment and leave-in conditioning styler.
Editor's note: This was originally published on Dec. 13, 2021.