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Adriana Lima returns to Victoria's Secret: 'Reunited and it feels so good'

2:44
Victoria’s Secret announces major rebrand with more diversity
Courtesy of Victoria's Secret, photographed by Sølve Sundsbø
ByJacqueline Laurean Yates
April 05, 2023, 5:14 PM

Adriana Lima is back and collaborating with Victoria's Secret.

The former longtime Victoria's Secret Angel is starring in the brand's latest campaign reintroducing its Heavenly Eau de Parfum.

"Reunited and it feels so good," Lima wrote in the caption of a joint Instagram post with the company, revealing the campaign.

"I'm so excited to be working with Victoria's Secret again, the brand has always been like family to me," Lima said in a separate statement. "Being the face of this iconic campaign and fragrance is so special because it beautifully compliments a woman's radiance, which is symbolic of Victoria's Secret's inspiring mission of celebrating every woman. It was amazing being on set again with everyone, and we had the best time bringing this message to life through this timeless fragrance."

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Adriana Lima has returned to Victoria's Secret to collaborate with the brand to launch its new Heavenly fragrance.
Courtesy of Victoria's Secret, photographed by Sølve Sundsbø

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Photographed by Sølve Sundsbø, Lima is seen wearing a flowing canary yellow dress in the new campaign photos. Her look echoes the vibe of the bottle, which has been re-designed with a modernized look.

The new Heavenly Eau de Parfum has a fruity smell with an alluring mix of gourmand, raspberry nectar, amber and musk.

Lima's partnership with Victoria's Secret comes after its major rebrand in 2021 to focus more on diversity and inclusion.

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