Ciara debuts Dare to Roam line of antimicrobial accessories
Ciara is a superstar singer, mom, wife and all-around mogul, and her latest venture, Dare to Roam, feels right on time.
Just ahead of back-to-school shopping, the "Level Up" singer has introduced a new line of accessories that are ideal for children and adults.
Dare to Roam launches Aug. 11 and includes stylish, functional backpacks, lunch boxes and pouches.
Ciara was inspired to create the brand after spending lots of time at home and wanting to transform the way we commute, travel and get back into the world post-pandemic.
The collection features EPA-registered antimicrobial texture, which serves as an added layer of protection against harmful bacteria -- suppressing the growth of mold, mildew, fungi and bacteria.
The antimicrobial shield also helps to eliminate discoloration, odors and overall deterioration, which allows for each accessory to require less washing and be more sustainably used.
"I'm excited to share a cool new project I've been working on to help you rebuild your confidence as you Dare To Roam," said Ciara in a statement Monday as she shared the collection on Instagram.
Dare to Roam came to life in partnership with NYC-based creative agency Harper + Scott with style, utility and protection top of mind, and the agency's CEO Michael Scott Cohen mentioned in a statement that Dare to Roam was created based on Ciara's vision.
Prices range from $42 to $98, and with every purchase, 3% of profits will go toward the Why Not You Foundation, a nonprofit dedicated to education, children's health, fighting poverty and empowering youth to lead with a "why not you" attitude.
Ciara's upcoming accessories rollout follows news of her husband, Russell Wilson, debuting his 3BRAND children's clothing line.
