• Video
  • Shop
  • Culture
  • Family
  • Wellness
  • Food
  • Living
  • Style
  • Travel
  • News
  • Book Club
  • Newsletter
  • Privacy Policy
  • Your US State Privacy Rights
  • Children's Online Privacy Policy
  • Interest-Based Ads
  • Terms of Use
  • Do Not Sell My Info
  • Contact Us
  • © 2026 ABC News
  • Style

Doja Cat debuts electrifying new makeup line with BH Cosmetics. Here's everything we know

1:03
This playful 'Powerpuff' girl makeup is exactly what you need this Halloween
BH Cosmetics
ByMegan Stone and Jacqueline Laurean Yates
Video byNidhi Singh
September 27, 2021, 3:38 PM

Doja Cat is echoing the footsteps of Lady Gaga, Rihanna, Selena Gomez and Jennifer Lopez by becoming the newest pop star to launch her own makeup line.

The "Say So" singer has teamed with BH Cosmetics to release her first-ever BH x Doja Cat collection, which offers a wide variety of products, from eye shadow to lip-plumping glosses.

"This collaboration is such a full-circle moment for me," Doja said in a statement. "I grew up doodling in school and always had an artistic eye, so naturally experimenting with makeup was a huge part of my life as a teenager."

She went on to share that one of the first eyeshadow palettes she ever purchased was from BH Cosmetics.

Doja Cat has debuted a new high-impact makeup line with BH Cosmetics.
BH Cosmetics

The new BH x Doja Cat line, available now at BHCosmetics.com and Ulta on Oct. 3, has numerous eyeshadow palettes that offer an array of shades and attention-grabbing colors featured in her music videos -- from hot pink to deep space blue.

Doja Cat has debuted a new high-impact makeup line with BH Cosmetics.
BH Cosmetics

In addition to an array of high-impact makeup picks, Doja has also released sets of brushes, mirrors and other makeup tools so consumers can properly store and apply their makeup.

Related Articles

MORE: MTV VMAs 2021 winners list: Lil Nas X, Olivia Rodrigo and more

"I remember the first time that I heard and saw Doja, she immediately stood out," Fabrice Gibert Darras, chief marketing officer and general manager of BH Cosmetics, said in a statement.

He continued, "She has something different to say and show, and she's continuously pushed aesthetic boundaries with her unique point of view. This is everything that BH seeks in a creative collaboration. We are so proud of this partnership and the collection that we developed together."

In addition to creating cool makeup, Doja has continued to also make great music and recently took home a VMA Award for best collaboration attached to her "Kiss Me More" song featuring SZA.

Up Next in Style—

Trending sunglasses for 2026: '90s-inspired oval shades, modern aviators and more

May 7, 2026

The best white T-shirts for women that go with everything

May 6, 2026

How Heidi Klum transformed into 2026 Met Gala sculpture look

May 5, 2026

Met Gala 2026: Sabrina Carpenter wears dress made of film from movie 'Sabrina'

May 5, 2026

Shop GMA Favorites

ABC will receive a commission for purchases made through these links.

Sponsored Content by Taboola

The latest lifestyle and entertainment news and inspiration for how to live your best life - all from Good Morning America.
  • Contests
  • Terms of Use
  • Privacy Policy
  • Do Not Sell My Info
  • Children’s Online Privacy Policy
  • Advertise with us
  • Your US State Privacy Rights
  • Interest-Based Ads
  • About Nielsen Measurement
  • Press
  • Feedback
  • Shop FAQs
  • ABC News
  • ABC
  • All Videos
  • All Topics
  • Sitemap

© 2026 ABC News
  • Privacy Policy— 
  • Your US State Privacy Rights— 
  • Children's Online Privacy Policy— 
  • Interest-Based Ads— 
  • Terms of Use— 
  • Do Not Sell My Info— 
  • Contact Us— 

© 2026 ABC News