Fans obsess over Adam Driver’s hot new Burberry fragrance ad campaign
Burberry's latest campaign featuring Adam Driver has a lot of people swooning.
The "Marriage Story" actor is the star of the luxury label's latest Hero fragrance campaign launching Aug. 2.
One of the alluring brand images features Driver posing shirtless on sun-kissed shores, and fans are wondering if the actor comes with the fragrance based on how great he looks.
"Driven by the exploration of self, Adam Driver brings to life the athleticism and respect for the natural world that #BurberryHero evokes," Burberry wrote in a post.
Developed by Burberry's chief creative officer, Riccardo Tisci, the new scent features a mix of bergamot, juniper and black pepper as top notes as well as deeper notes of cedarwood.
The bottle's angular design was inspired by an abstract reinterpretation of a horse's hoof and features the brand's logo as well as Thomas Burberry's monogram as a nod to the fashion house's founder.
"I wanted Burberry Hero to encapsulate modern masculinity, to play on the essence of primal human and animal instincts, channelling the duality between strength and sensitivity," said Tisci.
He continued, "I am so thrilled to have worked with the amazing Adam Driver to embody Burberry Hero for the house. He has this incredible depth in articulating what masculinity means today – how strength can be subtle, and emotions can empower."
The Burberry Hero campaign video, directed by Jonathan Glazer, has also grabbed the attention of many on social media. It begins with Driver running alongside a horse.
One fan of the clip questioned on Instagram if Driver comes with the fragrance along with heart eye and fire emoji.
Others went to Twitter to share their thoughts, with one person proclaiming, "Adam Driver season is fast approaching. Another mentioned how "on brand" Driver's fragrance feature is for him.
Toward the end of the campaign clip, Driver and the horse appear to be one hot centaur.
