The outbreak of the novel coronavirus has resulted in a global crisis, and while many companies have been forced to close, others are finding ways to help fight the pandemic.
On Wednesday, popular cosmetics brand Milk Makeup announced it would be donating 100% of online sales proceeds on April 10 to the NYC COVID-19 Emergency Relief Fund.
Additionally, the brand has donated $250,000 worth of products to responders on the front line in New York City.
As a thank you to customers who spend $55 or more on April 10, the company is giving away a special collector's Wu-Tang x Milk Makeup Lip Color in Flow.
Fashion retailer Gap Inc. previously announced it would create personal protective equipment on Twitter.
The brand tweeted: "An update on our #COVID19 response: Our teams are connecting some of the largest hospital networks in Calif. w/ our vendors to deliver PPE supplies while we pivot resources so factory partners can make masks, gowns & scrubs for healthcare workers on the front lines."
An update on our #COVID19 response: Our teams are connecting some of the largest hospital networks in Calif. w/ our vendors to deliver PPE supplies while we pivot resources so factory partners can make masks, gowns & scrubs for healthcare workers on the front lines.— Gap Inc. (@GapInc) March 25, 2020
Many people were quick to respond to Gap Inc.'s announcement.
"As a former @GapInc employee, this makes me proud," Jill Silver wrote.
Another commenter chimed in, "Physicians and all healthcare workers applaud you for seeing the need and stepping up to do the right thing."
Fashion designer Christian Siriano also stepped up by tweeting at New York Governor Cuomo to say that if masks were needed, his team could help make some.
"I have a full sewing team still on staff working from home that can help," he wrote.
If @NYGovCuomo says we need masks my team will help make some. I have a full sewing team still on staff working from home that can help.— Christian Siriano (@CSiriano) March 20, 2020
Zara owner Inditex announced that the company would donate masks for coronavirus patients, according to a statement made to Vogue.
The popular Spanish-based clothing retailer is said to make its factories and logistics teams available to the Spanish government to donate masks for patients as well as medical workers. Additionally, Zara is in the process of sourcing medical grade fabric for hospital gowns.
Earlier this week, French luxury goods conglomerate LVMH, parent company to brands such as Louis Vuitton, Givenchy and Christian Dior, released a statement announcing that the company is now preparing production sites to manufacture substantial quantities of hydroalcoholic gel to be provided to public authorities given the risk of shortage.
"Through this initiative, LVMH intends to help address the risk of lack of product in France and enable a greater number of people to continue to take the right action protect themselves from the spread of the virus," the statement reads. "LVMH will continue to honour this commitment for as long as necessary, in connection with the French health authorities."
Following in the same light, big-name beauty brands such as L'Oréal and Guerlain have also made plans to open up their factories to produce hand sanitizer in an effort to minimize the spread COVID-19.
In solidarity with parent company L’Oréal, skincare company La Roche-Posay has vowed to donate nearly one million 200ml purifying hand gels to hospitals and clinics throughout the world in in addition to distributing over five million purifying hand gels (75 or 100ml) to partner pharmacies across the world to answer the hand gel shortages.
"This hand sanitizer is not for sale. Rather, it is freely being shared with French healthcare workers and hospitals," Guerlain wrote in a statement. "Guerlain hopes this small act can protect the doctors, nurses, and hospital staff caring for others on the front line of this pandemic."
France, like many other places around the world, has closed nonessential retail stores and public encouraged social distancing during this ongoing outbreak.