Rosalía joins MAC Cosmetics as newest Viva Glam Ambassador
Rosalía fans, get ready!
The Spanish singer-songwriter and international superstar is MAC Cosmetics' newest Viva Glam Ambassador. The Grammy-award winning artist is marking MAC's 26th year of giving back with a new limited-edition lipstick shade called VG26.
All of the proceeds from the new fiery-red lipstick will benefit the MAC Viva Glam Fund, which helps support those affected by HIV or AIDS and "healthy futures and equal rights for all," according to the company.
Since the Viva Glam campaign's launch in 1994 at the height of the AIDS epidemic, 100% of the proceeds from the Viva Glam philanthropic lipstick line have been donated directly to organizations that support people living with or affected by HIV or AIDS.
Rosalía joins an all-star lineup of Viva Glam alum, including Miley Cyrus, Ariana Grande, Sia, Taraji P. Henson and Pamela Anderson. RuPaul was the first ambassador.
Rosalía raved about the new lipstick color as a time-saver for her morning beauty routine and an ideal match for her skin tone.
“When I don’t have a lot of time, I always use red lip lipstick! 'Ruby Woo' is one of my favorites so combine that with my VG26 shade and it matches perfectly with the tone of my skin and is a perfect combination! If I have time, I also fill in my brows,” Rosalía said in an exclusive statement to "Good Morning America."
“The incredible charisma, energy and strength of Rosalía is the perfect incarnation of this vibrant, saturated red,” Director of Makeup Artistry Baltasar González Pinel said in a statement. “Taking its roots in flamenco, Rosalía’s art mixes genres and emotions -- it takes risks, it is full of generosity, it is pure brilliance.”
The new product will be available Sept. 24 at select MAC locations and online.
