Many fans have been longing for YouTube vlogger and makeup artist Tati Westbrook to launch her own cosmetics line, and alas, it's here.
In a video titled "I've Been Keeping A Secret," Westbrook revealed that she is releasing a makeup collection and posted a behind-the-scenes glimpse of campaign imagery being shot for "Tati Beauty."
Westbrook's line will go on sale at 10 a.m. PT on Oct. 25.
On Instagram, the brand also posted a peek at an eye shadow palette along with a caption revealing that it has "Textured Neutrals Vol. 14 Textures, 6 Tones, Endless Possibilities."
Westbrook hasn't released any other details yet, but there was an additional photo posted on Tati Beauty's Instagram feed of Westbrook with sprinkles of shimmer near her eyes, neck and decolletage.
- 3October 17, 2019
In less than 24 hours, Tati Beauty's Instagram account already had more than 112,000 followers.
In 2018, Westbrook launched a brand of supplements under the name Halo Beauty.
Now, she is back with the launch everyone initially expected, and lots of makeup obsessives can't wait see it.