• Video
  • Shop
  • Culture
  • Family
  • Wellness
  • Food
  • Living
  • Style
  • Travel
  • News
  • Book Club
  • Newsletter
  • Privacy Policy
  • Your US State Privacy Rights
  • Children's Online Privacy Policy
  • Interest-Based Ads
  • Terms of Use
  • Do Not Sell My Info
  • Contact Us
  • © 2026 ABC News
  • Style

Tati Westbrook is launching her own makeup collection. Here's what we know

1:36
Get the look: How to transform into Aladdin’s Princess Jasmine for Halloween
TatiBEAUTY/Instagram
ByJacqueline Laurean Yates
Video byNidhi Singh
October 17, 2019, 5:31 PM

Many fans have been longing for YouTube vlogger and makeup artist Tati Westbrook to launch her own cosmetics line, and alas, it's here.

In a video titled "I've Been Keeping A Secret," Westbrook revealed that she is releasing a makeup collection and posted a behind-the-scenes glimpse of campaign imagery being shot for "Tati Beauty."

Westbrook's line will go on sale at 10 a.m. PT on Oct. 25.

On Instagram, the brand also posted a peek at an eye shadow palette along with a caption revealing that it has "Textured Neutrals Vol. 14 Textures, 6 Tones, Endless Possibilities."

Related Articles

(MORE: YouTubers James Charles and Tati Westbrook feud: What to know and what's at stake)

Westbrook hasn't released any other details yet, but there was an additional photo posted on Tati Beauty's Instagram feed of Westbrook with sprinkles of shimmer near her eyes, neck and decolletage.

Related Articles

(MORE: James Charles cancels 'Sisters Tour' after feud with fellow beauty vlogger Tati Westbrook)

Editor’s Picks

Body positive influencer recreates Duchess Meghan's looks

  • Oct 10, 2019

Huda Beauty is redefining 'nude' eyeshadow palettes with latest launch

  • Oct 11, 2019

Kelly Ripa shows off makeup-free selfie

  • Oct 17, 2019

In less than 24 hours, Tati Beauty's Instagram account already had more than 112,000 followers.

In 2018, Westbrook launched a brand of supplements under the name Halo Beauty.

Related Articles

(MORE: Huda Beauty is redefining 'nude' eyeshadow palettes with latest launch)

Now, she is back with the launch everyone initially expected, and lots of makeup obsessives can't wait see it.

Editor’s Picks

Body positive influencer recreates Duchess Meghan's looks

  • Oct 10, 2019

Huda Beauty is redefining 'nude' eyeshadow palettes with latest launch

  • Oct 11, 2019

Kelly Ripa shows off makeup-free selfie

  • Oct 17, 2019

Up Next in Style—

Priyanka Chopra, EJAE, Tia Carrere and more highlight their heritage in Gold Gala looks

May 12, 2026

David's Bridal to offer fit guarantee for brides amid GLP-1 driven weight changes

May 12, 2026

Trending sunglasses for 2026: '90s-inspired oval shades, modern aviators and more

May 7, 2026

The best white T-shirts for women that go with everything

May 6, 2026

Shop GMA Favorites

ABC will receive a commission for purchases made through these links.

Sponsored Content by Taboola

The latest lifestyle and entertainment news and inspiration for how to live your best life - all from Good Morning America.
  • Contests
  • Terms of Use
  • Privacy Policy
  • Do Not Sell My Info
  • Children’s Online Privacy Policy
  • Advertise with us
  • Your US State Privacy Rights
  • Interest-Based Ads
  • About Nielsen Measurement
  • Press
  • Feedback
  • Shop FAQs
  • ABC News
  • ABC
  • All Videos
  • All Topics
  • Sitemap

© 2026 ABC News
  • Privacy Policy— 
  • Your US State Privacy Rights— 
  • Children's Online Privacy Policy— 
  • Interest-Based Ads— 
  • Terms of Use— 
  • Do Not Sell My Info— 
  • Contact Us— 

© 2026 ABC News