© 2026 ABC News

According to the brand, this is one of the most requested products from fans.

The formula is said to offer buildable coverage and includes skin care ingredients like vitamin E and niacinamide.

Along with the foundation, Kylie Cosmetics launched a brush and setting spray.

Scroll down to get your hands on the latest from the brand.

By clicking on these shopping links, visitors will leave Goodmorningamerica.com. These e-commerce sites are operated under different terms and privacy policies than Goodmorningamerica.com. ABC will receive a commission for purchases made through these links. Prices may change from the date of publication.

","canonicalUrl":"https://abcnews.com/GMA/Shop/kylie-cosmetics-launches-1st-foundation/story?id=106454862","legacySlug":"/shop/story/kylie-cosmetics-launches-1st-foundation-106454862","noIndexNoFollow":false},"publishTime":"14:25","publishDate":"01-22-2024","updatedTime":"14:25","updatedDate":"01-22-2024","socialImage":{"alt":"Kylie Cosmetics launches first-ever foundation.","credit":"ABC News Photo Illustration, Dia Dipasupil/GettyImages","ratio":"16x9","url":"https://s.abcnews.com/images/GMA/KylieJennerShopMain_v01_DG_1705688516621_hpMain_16x9_1600.jpg","width":992,"height":558},"datePublished":"1/22/2024 14:25:41 GMT","video":{"live":false,"id":106454862,"headline":"Kylie Cosmetics launches 1st foundation","mediaAssetTitle":"KylieCosmeticsShop","description":"The Power Plush Longwear Foundation is available to shop now.","duration":"NaN:NaN","posterImg":{"url":"https://s.abcnews.com/images/GMA/default-img-undefined.png","width":608,"height":342},"video":{},"playlist":["106287260","101980911","106268425"]},"relatedItems":[{"contentType":"story","date":"January 12, 2024","headline":"The best celebrity beauty brands to shop in 2024","section":"shop","slug":"/shop/story/best-celebrity-beauty-brands-106287260","id":106287260,"image":{"alt":"The best celebrity beauty brands to shop in 2024","url":"https://s.abcnews.com/images/GMA/GMA_TheRightStuff_11224_v02_dnl_1704995282413_hpMain_4x3t_240.jpg","credit":"ABC News, sephora, theoutset","ratio":"1x1"}},{"contentType":"story","date":"July 29, 2024","headline":"I tried 29 red lipsticks: Shop my picks for lasting color, matte finishes and more","section":"shop","slug":"/shop/story/best-red-lipstick-101980911","id":101980911,"image":{"alt":"I tried 29 red lipsticks: Shop my picks for lasting color, matte finishes and more","url":"https://s.abcnews.com/images/GMA/GMA_Shop_Lipstick_v02_SR_1691508633956_hpMain_4x3t_240.jpg","credit":"ABC News Photo Illustration","ratio":"1x1"}},{"contentType":"story","date":"January 11, 2024","headline":"What to know about TikTok's new viral foundation","section":"shop","slug":"/shop/story/tiktoks-new-viral-foundation-106268425","id":106268425,"image":{"alt":"What to know about TikTok's new viral foundation","url":"https://s.abcnews.com/images/GMA/foundation_1704918685292_hpMain_4x3t_240.jpg","credit":"Laura Mercier","ratio":"1x1"}}],"relatedContentSection":"news","schemaContent":{"name":"Kylie Cosmetics launches 1st foundation","description":"The Power Plush Longwear Foundation is available to shop now.","duration":"NaN:NaN","uploadDate":"01-22-2024","publication":"01-22-2024","images":"https://s.abcnews.com/images/GMA/default-img-undefined.png","link":"https://www.goodmorningamerica.com/shop/story/kylie-cosmetics-launches-1st-foundation-106454862"}},"playlist":[{"id":"132748964","contentType":"story","section":"news"},{"id":"132636882","contentType":"story","section":"news"},{"id":"132747869","contentType":"story","section":"news"},{"id":"132738086","contentType":"story","section":"news"},{"id":"132714218","contentType":"story","section":"news"},{"id":"132701634","contentType":"story","section":"news"},{"id":"132706335","contentType":"story","section":"news"},{"id":"132675442","contentType":"story","section":"news"},{"id":"132665875","contentType":"story","section":"news"},{"id":"132628890","contentType":"story","section":"news"},{"id":"132569874","contentType":"story","section":"news"},{"id":"132567885","contentType":"story","section":"news"},{"id":"132510121","contentType":"story","section":"news"},{"id":"132473181","contentType":"story","section":"news"},{"id":"132497933","contentType":"story","section":"news"},{"id":"132281378","contentType":"story","section":"news"},{"id":"132283010","contentType":"story","section":"news"},{"id":"132273278","contentType":"story","section":"news"},{"id":"132231169","contentType":"story","section":"news"},{"id":"132206748","contentType":"story","section":"news"}],"kvps":{"pgtyp":"article","lang":"en","sp":"goodmorningamerica","programmatic":"true","bundleId":"com.abcnews"}},"analytics":{"accountID":"wdgnewwdgnewgmaweb","ns":"gma","pageName":"gma:shop:video","pageType":"video","globalSpecVersion":"v1.08","siteDifferentiator":"gma:site","tagID":"g_page01","userABCookie":"0","section":"shop","title":"Kylie Cosmetics launches 1st foundation","pubTime":"09:25","pubDate":"01-22-2024","modTime":"09:25","modDate":"01-22-2024","taxonomyTags":"none","id":106454862,"editorialOtherSubjects":"","wordCount":"none","columns":"none","authors":"","authorsUnit":"none","authorsBureau":"none","subBrand":"Good Morning America","provider":"Good Morning America","videoName":"Kylie Cosmetics launches 1st foundation","mediaAssetTitle":"KylieCosmeticsShop","videoId":106454862,"mediaOnPage":"video","legacySlug":"/shop/story/kylie-cosmetics-launches-1st-foundation-106454862"},"taboola":{}},"request":{"headers":{},"httpVersion":"1.1","method":"GET","url":"/video/106454862","vary":{"host":"www.goodmorningamerica.com","cached":true,"path":"/video/106454862","forwarded-proto":"https","device":"desktop","userab":"0"}},"viewport":{"width":1260,"height":0},"user":{}};