© 2026 ABC News

Throughout the video, the SKIMS founder gives fans a look at her office, which includes a long hallway with a wall covered with framed magazine covers featuring her, a \"glam room\" with styling stations and a mannequin with her custom measurements, a room with tanning bed, and more.

At the end of the clip, she says: \"I'm Kim Kardashian, of course I'm launching lip liners in 15 different nudes\" while holding up a bundle of the new launches.

In 2021, Kim Kardashian shut down her previously owned KKW Beauty business, which included a wide variety of makeup picks.

She didn't initially return to makeup afterward but did launch SKKN by Kim skin care in 2022, which initially featured a cleanser, toner, exfoliator, serum, face cream, eye cream and two face oils.

","canonicalUrl":"https://abcnews.com/GMA/Style/kim-kardashian-relaunching-makeup-line-new-skkn-kim/story?id=106479066","legacySlug":"/style/story/kim-kardashian-relaunching-makeup-line-new-skkn-kim-106479066","noIndexNoFollow":false},"publishTime":"18:23","publishDate":"01-18-2024","updatedTime":"18:23","updatedDate":"01-18-2024","socialImage":{"alt":"Kim Kardashian is relaunching SKKN BY Kim Makeup.","credit":"courtesy of SKKN BY KIM Makeup","ratio":"16x9","url":"https://s.abcnews.com/images/GMA/KKC_24_MODEL_GREG_KIM_MIRROR_DT1_1548_4x51_1705597054558_hpMain_16x9_1600.jpg","width":992,"height":558},"datePublished":"1/18/2024 18:23:13 GMT","video":{"live":false,"id":106479066,"headline":"Kim Kardashian soft-launches a return to makeup","mediaAssetTitle":"GMA KIM KARDASHIAN","description":"Of course she's launching lip liners in 15 different nudes.","duration":"2:42","posterImg":{"url":"https://s.abcnews.com/images/GMA/default-img-undefined.png","width":608,"height":342},"video":{"feed":"https://service-pkgabcnews.akamaized.net/opp/hls/abcnews/2022/03/220328_gma_roberts_0735_,500,800,1200,1800,2500,3200,4500,.mp4.csmil/playlist.m3u8"},"playlist":["103282372","102812213","101538003"]},"relatedItems":[{"contentType":"story","date":"July 26, 2024","headline":"Shop SKIMS' latest 'Summer Uniform' drop: T-shirts, onesies, dresses and more","section":"shop","slug":"/shop/story/new-skims-dresses-bodysuits-shapewear-103282372","id":103282372,"image":{"alt":"Shop SKIMS' latest 'Summer Uniform' drop: T-shirts, onesies, dresses and more","url":"https://s.abcnews.com/images/GMA/GMA_Main_Skims_NewArrivals_v01_ag_1722015110020_hpMain_4x3t_240.jpg","credit":"ABC News Photo Illustration","ratio":"1x1"}},{"contentType":"story","date":"August 30, 2023","headline":"Kim Kardashian wears blunt bangs to summer soiree","section":"style","slug":"/style/story/kim-kardashian-wears-blunt-bangs-summer-soiree-102812213","id":102812213,"image":{"alt":"Kim Kardashian wears blunt bangs to summer soiree","url":"https://s.abcnews.com/images/GMA/kim-kardashian-gty-jt-230830_1693423893558_hpMain_4x3t_240.jpg","credit":"Stefanie Keenan/Getty Images for This Is About Humanity","ratio":"1x1"}},{"contentType":"story","date":"July 20, 2023","headline":"See Kim Kardashian, Emma Roberts in 'American Horror Story: Delicate' official teaser","section":"culture","slug":"/culture/story/kim-kardashian-emma-roberts-cara-delevingne-american-horror-101538003","id":101538003,"image":{"alt":"See Kim Kardashian, Emma Roberts in 'American Horror Story: Delicate' official teaser","url":"https://s.abcnews.com/images/GMA/kim-kardashian-ht-gmh-230720_1689892008705_hpMain_4x3t_240.jpg","credit":"FX Networks","ratio":"1x1"}}],"relatedContentSection":"news","schemaContent":{"name":"Kim Kardashian soft-launches a return to makeup","description":"Of course she's launching lip liners in 15 different nudes.","duration":"2:42","uploadDate":"01-18-2024","publication":"01-18-2024","images":"https://s.abcnews.com/images/GMA/default-img-undefined.png","url":"https://service-pkgabcnews.akamaized.net/opp/hls/abcnews/2022/03/220328_gma_roberts_0735_,500,800,1200,1800,2500,3200,4500,.mp4.csmil/playlist.m3u8","contentUrl":"https://service-pkgabcnews.akamaized.net/opp/hls/abcnews/2022/03/220328_gma_roberts_0735_,500,800,1200,1800,2500,3200,4500,.mp4.csmil/playlist.m3u8","link":"https://www.goodmorningamerica.com/style/story/kim-kardashian-relaunching-makeup-line-new-skkn-kim-106479066"}},"playlist":[{"id":"133358298","contentType":"story","section":"news"},{"id":"133350119","contentType":"story","section":"news"},{"id":"133307515","contentType":"story","section":"news"},{"id":"133307527","contentType":"story","section":"news"},{"id":"133282665","contentType":"story","section":"news"},{"id":"133220149","contentType":"story","section":"news"},{"id":"133179167","contentType":"story","section":"news"},{"id":"133144373","contentType":"story","section":"news"},{"id":"133144059","contentType":"story","section":"news"},{"id":"133143081","contentType":"story","section":"news"},{"id":"133075455","contentType":"story","section":"news"},{"id":"133063114","contentType":"story","section":"news"},{"id":"133063086","contentType":"story","section":"news"},{"id":"133015093","contentType":"story","section":"news"},{"id":"132998564","contentType":"story","section":"news"},{"id":"132998072","contentType":"story","section":"news"},{"id":"132977374","contentType":"story","section":"news"},{"id":"132977531","contentType":"story","section":"news"},{"id":"132962364","contentType":"story","section":"news"},{"id":"132958371","contentType":"story","section":"news"}],"kvps":{"pgtyp":"article","lang":"en","sp":"goodmorningamerica","programmatic":"true","bundleId":"com.abcnews"}},"analytics":{"accountID":"wdgnewwdgnewgmaweb","ns":"gma","pageName":"gma:style:video","pageType":"video","globalSpecVersion":"v1.08","siteDifferentiator":"gma:site","tagID":"g_page01","userABCookie":"0","section":"style","title":"Kim Kardashian soft-launches a return to makeup","pubTime":"13:23","pubDate":"01-18-2024","modTime":"13:23","modDate":"01-18-2024","taxonomyTags":"none","id":106479066,"editorialOtherSubjects":"","wordCount":"none","columns":"none","authors":"","authorsUnit":"none","authorsBureau":"none","subBrand":"Good Morning America","provider":"Good Morning America","videoName":"Kim Kardashian soft-launches a return to makeup","mediaAssetTitle":"GMA KIM KARDASHIAN","videoId":106479066,"mediaOnPage":"video","legacySlug":"/style/story/kim-kardashian-relaunching-makeup-line-new-skkn-kim-106479066"},"taboola":{}},"request":{"headers":{},"httpVersion":"1.1","method":"GET","url":"/video/106479066","vary":{"host":"www.goodmorningamerica.com","cached":true,"path":"/video/106479066","forwarded-proto":"https","device":"desktop","userab":"0"}},"viewport":{"width":1260,"height":0},"user":{}};