7:57
\"It has always been a dream of mine to create a hair care line,\" said Beyoncé in a marketing email previously sent to fans. \"That's why I'm so proud to share Cécred, which celebrates and honors the wisdom in our hair. I'm excited that you are now part of this community and can help to build an intimate and powerful space where we can share our journeys, our hair secrets and protect all things sacred.\"
Since posting, Beyoncé fans shared loads of excited comments about the new product launch, with many saying they were ready to shop it.
A second video was shared on Cécred's Instagram account, showing a collection of social media posts from creators speculating about the upcoming hair care brand, along with the caption: \"The rumors are true.\"
At the beginning of the clip, Beyoncé is also heard saying, \"Obviously, I grew up in my mother's hair salon.\" At the end, she's heard saying, \"Welcome along my hair journey.\"
In May 2023, Beyoncé gave fans an earlier clue about her upcoming hair care brand when she posted a photo of herself sitting in a chair in front of a lighted makeup mirror while holding a curling iron.
The photo is followed by a note in which the singer asks, \"How many of y'all knew my first job was sweeping hair in my mama's salon?\"
She continued, \"I was exposed to so many different kinds of entrepreneurial women in her salon. I saw firsthand how the ways we nurture and celebrate hair can directly impact our souls. I watched her heal and be of service to so many women. Having learned so much on my hair journey, I've always dreamed of carrying on her legacy.\"
The \"Break My Soul\" singer closed the note by writing, \"I can't wait for you to experience what I've been creating.\"
This story was originally published on Feb. 7, 2024 and has been updated.
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