2:31
- style
- July 30, 2024
Bella Hadid responds to Adidas campaign backlash
Hadid expressed disappointment with Adidas in a
After receiving swift feedback from prominent groups such as the American Jewish Committee to \"address this egregious error,\" Adidas told USA Today in a statement, \"We are conscious that connections have been made to tragic historical events -- though these are completely unintentional -- and we apologize for any upset or distress caused.\"
The statement continued, \"As a result, we are revising the remainder of the campaign. We believe in sport as a unifying force around the world and will continue our efforts to champion diversity and equality in everything we do.\"
The Adidas Originals account also shared an apology on its Instagram highlights, stating, \"Connections continue to be made to the terrible tragedy that occurred at the Munich Olympics due to our recent SL72 campaign. These connections are not meant and we apologize for any upset or distress caused to communities around the world. We made an unintentional mistake.\"
The statement also included an apology to the partners involved in the campaign -- including Hadid -- for \"any negative impact on them.\"
In 2022, Adidas came under fire for its previous partnership with Ye, formerly known as Kanye West, after the rapper made antisemitic comments.
The company has since terminated its relationship with Ye, saying in a press release in October 2022, \"Adidas does not tolerate antisemitism and any other sort of hate speech. Ye's recent comments and actions have been unacceptable, hateful and dangerous, and they violate the company's values of diversity and inclusion, mutual respect and fairness.\"
Representatives for Hadid and Adidas did not immediately respond to ABC News' requests for additional comment.
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