3:54
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While the new Levi's collaboration is capturing the attention of many, Beyoncé has been keeping busy with several other ventures.
In August, she announced the launch of a new whiskey brand SirDavis. The release was the result of the music icon's years-in-the-making joint venture with Moët Hennessy.
Ahead of her new liquor brand, Beyoncé also released a hair care brand Cécred.
The inaugural Foundation Collection featured eight products inspired by hair rituals from global cultures, and boosted with patent-pending advanced science, according to the company.
Editor's note: This story was originally posted on Sept. 24., 2024
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