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Ryan added in a statement, \"Reuniting with Billy and stepping back into Sally’s shoes was a joy.\"

Hellmann's tapped renowned director Jake Szymanski, an alum of comedic powerhouses like \"Saturday Night Live\" and Funny or Die, to oversee the new spot.

In a preview event at Katz's on Tuesday night, Szymanski said the brand \"had all the right pieces in place\" with Ryan, Crystal and Katz's all signed on to create the commercial, revealing that this \"was the first time either of them had been back at Katz's since they shot the scene.\"

\"Obviously I'm a huge fan of the movie -- the biggest thing for me when you have celebrities like this and doing something iconic, is you want to try to make something that feels like only they could have done it,\" he said. \"When you have good performers let them perform in a way that feels special -- obviously you have to do it with Billy and Meg.\"

Szymanski noted that \"it's also a commercial that I feel like integrated Hellmann's really well, it's not forcing itself somewhere it shouldn't.\"

\"PHOTO:
Hellmanns
PHOTO: A hot turkey sandwich with Hellmann's mayo at Katz's Deli in New York City for the brand's new Super Bowl ad.
>

Hellmann’s and Katz’s also teamed up to create the \"What She’s Having\" Sandwich Package -- a new bundle available online for nationwide delivery that includes all the ingredients and recipe to make Meg Ryan’s sandwich order, complete with Hellmann’s mayonnaise, plus Crystal's pastrami sandwich. Each kit costs $120, with free shipping, and can feed four to six people. Limited quantities available.

Before the big game, check out a first look at Super Bowl ads featuring big stars here.

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