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Demna, known for his avant-garde approach to luxury streetwear and jaw-dropping fashion moments, will step into the role after a decade as creative director at Balenciaga.

The move follows the departure of Sabato De Sarno, whose brief stint as Gucci's creative sparked a mixed reception. Under Demna's direction, industry insiders anticipate a daring fusion of heritage and modernity -- potentially shaking up the luxury landscape once again.

Demna will officially assume his role in July 2025, with his first Gucci collection expected to debut later in the year.

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