NaN:NaN
\"Anyone, regardless of ability, should be able to use any beauty product they want to,\" according to a statement on Grace Beauty's website.\" To help this cause, we’re making accessories for people with disabilities. Starting with mascara, we created add-ons for better grip, control and safety.\"
The brand also introduced The Square Grip, which attaches to both sides of your mascara to make it easy to open and hold. There is also The Safe Grip, which comes with a wide-angled grip to ensure better control for users.
According to Nylon, the wand add-ons are set to first ship on June 3 for about $10.45 each.
View this post on InstagramA post shared by Grace Beauty (@gracebeautyforall) on Mar 14, 2019 at 2:20am PDT
In the meantime, Grace Beauty has begun building an online community for access to early releases and prototypes.
\"We want to hear your story and we want to help you tell it to the world,\" the company says. \"By joining up we will start to feature community stories as we build our mission together.\"
","canonicalUrl":"https://abcnews.com/GMA/Style/uk-beauty-brand-grace-change-industry/story?id=61926779","legacySlug":"/style/story/uk-beauty-brand-grace-change-industry-61926779","noIndexNoFollow":false},"publishTime":"17:12","publishDate":"03-25-2019","updatedTime":"11:37","updatedDate":"03-26-2019","socialImage":{"alt":"Mascara products with special grips are pictured in photos released by the Grace Beauty brand.","credit":"Grace Beauty","ratio":"16x9","url":"https://s.abcnews.com/images/GMA/grace-beauty-products-ht-jc-190325_hpMain_16x9_1600.jpg","width":992,"height":558},"datePublished":"3/25/2019 17:12:00 GMT","video":{"live":false,"id":61926779,"headline":"Meet new beauty brand Grace ","mediaAssetTitle":"Meet Grace: An accessible disability-friendly beauty brand ","description":"It's mascara made easy for all!","duration":"NaN:NaN","posterImg":{"url":"https://s.abcnews.com/images/GMA/default-img-undefined.png","width":608,"height":342},"video":{},"playlist":["61835807","61872689","61787035"]},"relatedItems":[{"contentType":"story","date":"March 21, 2019","headline":"Cindy Crawford says her husband 'hates' when she wears makeup","section":"style","slug":"/style/story/cindy-crawford-husband-hates-wears-makeup-shares-easy-61835807","id":61835807,"image":{"alt":"Cindy Crawford says her husband 'hates' when she wears makeup","url":"https://s.abcnews.com/images/GMA/cindy-gty-er-190321_hpMain_4x3t_240.jpg","credit":"Pedro Fiuza/NurPhoto via Getty Images","ratio":"1x1"}},{"contentType":"story","date":"March 22, 2019","headline":"Gabrielle Union wants women to feel empowered in her latest New York & Company looks","section":"style","slug":"/style/story/gabrielle-union-women-feel-empowered-york-company-pieces-61872689","id":61872689,"image":{"alt":"Gabrielle Union wants women to feel empowered in her latest New York & Company looks","url":"https://s.abcnews.com/images/GMA/union-1-ht-er-190322_hpMain_4x3t_240.jpg","credit":"New York & Company","ratio":"1x1"}},{"contentType":"story","date":"March 20, 2019","headline":"How this woman turned her issue with hair breakage into a million-dollar business","section":"style","slug":"/style/story/grace-eleyae-turned-issue-hair-breakage-million-dollar-61787035","id":61787035,"image":{"alt":"How this woman turned her issue with hair breakage into a million-dollar business","url":"https://s.abcnews.com/images/GMA/grace-1-ht-er-190319_hpMain_4x3t_240.jpg","credit":"Grace Eleyae","ratio":"1x1"}}],"relatedContentSection":"news","schemaContent":{"name":"Meet new beauty brand Grace ","description":"It's mascara made easy for all!","duration":"NaN:NaN","uploadDate":"03-25-2019","publication":"03-25-2019","images":"https://s.abcnews.com/images/GMA/default-img-undefined.png","link":"https://www.goodmorningamerica.com/style/story/uk-beauty-brand-grace-change-industry-61926779"}},"playlist":[{"id":"133220149","contentType":"story","section":"news"},{"id":"133179167","contentType":"story","section":"news"},{"id":"133144373","contentType":"story","section":"news"},{"id":"133144059","contentType":"story","section":"news"},{"id":"133143081","contentType":"story","section":"news"},{"id":"133075455","contentType":"story","section":"news"},{"id":"133063114","contentType":"story","section":"news"},{"id":"133063086","contentType":"story","section":"news"},{"id":"133015093","contentType":"story","section":"news"},{"id":"132998564","contentType":"story","section":"news"},{"id":"132998072","contentType":"story","section":"news"},{"id":"132977374","contentType":"story","section":"news"},{"id":"132977531","contentType":"story","section":"news"},{"id":"132962364","contentType":"story","section":"news"},{"id":"132958371","contentType":"story","section":"news"},{"id":"132932494","contentType":"story","section":"news"},{"id":"132927870","contentType":"story","section":"news"},{"id":"132911868","contentType":"story","section":"news"},{"id":"132911765","contentType":"story","section":"news"},{"id":"132880952","contentType":"story","section":"news"}],"kvps":{"pgtyp":"article","lang":"en","sp":"goodmorningamerica","programmatic":"true","bundleId":"com.abcnews"}},"analytics":{"accountID":"wdgnewwdgnewgmaweb","ns":"gma","pageName":"gma:style:video","pageType":"video","globalSpecVersion":"v1.08","siteDifferentiator":"gma:site","tagID":"g_page01","userABCookie":"0","section":"style","title":"Meet new beauty brand Grace ","pubTime":"13:12","pubDate":"03-25-2019","modTime":"07:37","modDate":"03-26-2019","taxonomyTags":"none","id":61926779,"editorialOtherSubjects":"","wordCount":"none","columns":"none","authors":"","authorsUnit":"none","authorsBureau":"none","subBrand":"Good Morning America","provider":"Good Morning America","videoName":"Meet new beauty brand Grace ","mediaAssetTitle":"Meet Grace: An accessible disability-friendly beauty brand ","videoId":61926779,"mediaOnPage":"video","legacySlug":"/style/story/uk-beauty-brand-grace-change-industry-61926779"},"taboola":{}},"request":{"headers":{},"httpVersion":"1.1","method":"GET","url":"/video/61926779","vary":{"host":"www.goodmorningamerica.com","cached":true,"path":"/video/61926779","forwarded-proto":"https","device":"desktop","userab":"0"}},"viewport":{"width":1260,"height":0},"user":{}};