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The company's bankruptcy filing didn't affect its 710 franchises in markets such as Latin America, Southeast Asia and the Middle East. Therefore, there will be an initial focus will be in Latin America which has one of its biggest business units.

\"In the past year, we have implemented many new strategies to increase our market share and in-store footprint in the region, and in 2020 we are going to build upon this even further, said Justo Fuentes, who was newly appointed to run the retailer's Latin America division.

He adds, \"This plan will include a strong digital component to allow an omnichannel approach to the Latin market, as well as several product strategies that will allow Latin consumers to continue seeing Payless as their primary source of high-quality, value-priced family footwear.\"

Additionally, there are plans to relaunch an U.S. e-commerce website and eventually open stores according to The Associated Press.

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