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Other entrepreneurs featured include restaurant owners Vincent and Arlene Williams, architectural technologist Iddris Sandu and Beatrice Dixon, founder of the popular feminine hygiene company Honey Pot, among others.

Williams told TIME specifically why the duo chose to highlight these Black-owned businesses in this project.

\"When you have successful beehive-type communities where you can circulate money within your community, it makes a huge difference,\" he said. \"They keep saying the American dream is about the house and picket fence, the wife and two kids. Come on—let’s be honest. It’s always boiled down to money and an opportunity.\"

Jay's verse in the track calls for supporting Black businesses and creating economic wealth, with a reference to Twitter CEO Jack Dorsey. \"Black Twitter, what's that? When Jack gets paid, do you?\" Jay raps. \"For every one Gucci, support two FUBU's.\"

\"When we stick together, treat each other better, and welcome each other, there's more money and more opportunity for everyone,\" Pharrell told TIME.

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