© 2026 ABC News

The line includes three distinct series: Light Lock, Matte and Shadowstick. The high-shine Light Lock products include a liquid highlighter, powder and lip gloss. The Matte series includes lip color, eye paint and a lip pencil, while Shadowsticks are cream eyeshadow crayons that come in pearly pastels and matte velvets.

The products range from $17 to $32 and will officially become available on Aboutface.com on Jan. 25.

View this post on Instagram

A post shared by halsey (@iamhalsey)

Halsey followed her initial announcement with another behind-the-scenes video, saying about-face \"was a baby of my own conception.\"

She continued, \"And it's special to me cause I'm not just the face of some company, I'm the Creator, the Head Makeup Artist, and I hand selected every detail along the way.\"

","canonicalUrl":"https://abcnews.com/GMA/Style/halsey-announces-makeup-brand-face/story?id=75054328","legacySlug":"/style/story/halsey-announces-makeup-brand-face-75054328","noIndexNoFollow":false},"publishTime":"16:03","publishDate":"01-05-2021","updatedTime":"19:59","updatedDate":"01-05-2021","socialImage":{"alt":"Halsey arrives at the DKNY 30th Birthday Party Celebration held at St. Ann's Warehouse in the Brooklyn borough of New York, Sept. 9, 2019.","credit":"Xavier Collin/Image Press Agency/Sipa via AP, FILE","ratio":"16x9","url":"https://s.abcnews.com/images/GMA/halsey-01-ap-iwb-210105_1609859341313_hpMain_16x9_1600.jpg","width":992,"height":558},"datePublished":"1/5/2021 16:03:00 GMT","video":{"live":false,"id":75054328,"headline":"Halsey announces new makeup brand, 'about-face'","mediaAssetTitle":"HALSEY MAKEUP BRAND","description":"The singer's debut makeup brand, about-face, is slated to launch on Jan. 25.","duration":"3:13","posterImg":{"url":"https://s.abcnews.com/images/GMA/default-img-undefined.png","width":608,"height":342},"video":{"feed":"https://service-pkgabcnews.akamaized.net/opp/hls/abcnews/2020/12/201221_gma_worley_818_,500,800,1200,1800,2500,3200,4500,.mp4.csmil/playlist.m3u8"},"playlist":["74867618","75036571","75041641"]},"relatedItems":[{"contentType":"story","date":"January 1, 2021","headline":"Self-care products to help you stress less for the new year","section":"shop","slug":"/shop/story/care-products-stress-2021-74867618","id":74867618,"image":{"alt":"Self-care products to help you stress less for the new year","url":"https://s.abcnews.com/images/GMA/Self-care_v01_DAP_1608832755579_hpMain_4x3t_240.jpg","credit":"target.com/La Roche-Posay, coverfx.com/ Cover FX, Cover FX Luminous tinted moisturizer, ouraring.com/ Oura ring, walmart.com/ Jade Roller and Gua Sha,","ratio":"1x1"}},{"contentType":"story","date":"January 4, 2021","headline":"Jennifer Lopez goes makeup-free in her latest Instagram video","section":"style","slug":"/style/story/washaway2020-jennifer-lopez-makeup-free-latest-instagram-video-75036571","id":75036571,"image":{"alt":"Jennifer Lopez goes makeup-free in her latest Instagram video","url":"https://s.abcnews.com/images/GMA/jlo-makeup-ht-rc-210104_1609775885639_hpMain_4x3t_240.jpg","credit":"@JLo via Instagram","ratio":"1x1"}},{"contentType":"story","date":"January 4, 2021","headline":"Diane von Furstenberg posts swimsuit selfie along with empowering message","section":"style","slug":"/style/story/diane-von-furstenberg-posts-swimsuit-selfie-empowering-message-75041641","id":75041641,"image":{"alt":"Diane von Furstenberg posts swimsuit selfie along with empowering message","url":"https://s.abcnews.com/images/GMA/diane-von-furstenberg-ht-jt-210104_1609797201272_hpMain_4x3t_240.jpg","credit":"Diane Von Furstenberg/Instagram","ratio":"1x1"}}],"relatedContentSection":"news","schemaContent":{"name":"Halsey announces new makeup brand, 'about-face'","description":"The singer's debut makeup brand, about-face, is slated to launch on Jan. 25.","duration":"3:13","uploadDate":"01-05-2021","publication":"01-05-2021","images":"https://s.abcnews.com/images/GMA/default-img-undefined.png","url":"https://service-pkgabcnews.akamaized.net/opp/hls/abcnews/2020/12/201221_gma_worley_818_,500,800,1200,1800,2500,3200,4500,.mp4.csmil/playlist.m3u8","contentUrl":"https://service-pkgabcnews.akamaized.net/opp/hls/abcnews/2020/12/201221_gma_worley_818_,500,800,1200,1800,2500,3200,4500,.mp4.csmil/playlist.m3u8","link":"https://www.goodmorningamerica.com/style/story/halsey-announces-makeup-brand-face-75054328"}},"playlist":[{"id":"132569874","contentType":"story","section":"news"},{"id":"132567885","contentType":"story","section":"news"},{"id":"132510121","contentType":"story","section":"news"},{"id":"132473181","contentType":"story","section":"news"},{"id":"132497933","contentType":"story","section":"news"},{"id":"132281378","contentType":"story","section":"news"},{"id":"132283010","contentType":"story","section":"news"},{"id":"132273278","contentType":"story","section":"news"},{"id":"132231169","contentType":"story","section":"news"},{"id":"132206748","contentType":"story","section":"news"},{"id":"132200241","contentType":"story","section":"news"},{"id":"132054443","contentType":"story","section":"news"},{"id":"132054798","contentType":"story","section":"news"},{"id":"132033010","contentType":"story","section":"news"},{"id":"131912713","contentType":"story","section":"news"},{"id":"131830583","contentType":"story","section":"news"},{"id":"131834976","contentType":"story","section":"news"},{"id":"131554765","contentType":"story","section":"news"},{"id":"131554815","contentType":"story","section":"news"},{"id":"131543053","contentType":"story","section":"news"}],"kvps":{"pgtyp":"article","lang":"en","sp":"goodmorningamerica","programmatic":"true","bundleId":"com.abcnews"}},"analytics":{"accountID":"wdgnewwdgnewgmaweb","ns":"gma","pageName":"gma:style:video","pageType":"video","globalSpecVersion":"v1.08","siteDifferentiator":"gma:site","tagID":"g_page01","userABCookie":"0","section":"style","title":"Halsey announces new makeup brand, 'about-face'","pubTime":"11:03","pubDate":"01-05-2021","modTime":"14:59","modDate":"01-05-2021","taxonomyTags":"none","id":75054328,"editorialOtherSubjects":"","wordCount":"none","columns":"none","authors":"","authorsUnit":"none","authorsBureau":"none","subBrand":"Good Morning America","provider":"Good Morning America","videoName":"Halsey announces new makeup brand, 'about-face'","mediaAssetTitle":"HALSEY MAKEUP BRAND","videoId":75054328,"mediaOnPage":"video","legacySlug":"/style/story/halsey-announces-makeup-brand-face-75054328"},"taboola":{}},"request":{"headers":{},"httpVersion":"1.1","method":"GET","url":"/video/75054328","vary":{"host":"www.goodmorningamerica.com","cached":true,"path":"/video/75054328","forwarded-proto":"https","device":"desktop","userab":"0"}},"viewport":{"width":1260,"height":0},"user":{}};