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Jacobs and Washington explained that Sephora has continued to increase its inclusivity efforts, saying the brand's goal isn't to be performative.

At the end of July, the personal care and beauty company released an update on its progress toward more diversity, equity and inclusion.

A few key findings include that Sephora has confirmed that it will more than double its assortment of Black-owned brands by the end of the year -- after initially only carrying eight in June 2020.

The brand also adapted its 2021 Sephora Accelerate brand incubator program to focus on specifically cultivating and launching BIPOC-owned brands at Sephora. A few standout brands included by the company are Kulfi Beauty, Hyper Skin and Glory.

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A post shared by KULFI (@kulfi.beauty)

Kulfi Beauty founder Priyanka Ganjoo opened up to \"GMA\" about never seeing herself represented in the beauty industry and having a goal to launch her brand to create a space where South Asians not only felt seen, but celebrated.

\"When I found out that the 2021 program would be focused on founders of color, I was really excited to have the opportunity to work and learn alongside other founders who are making the beauty industry more inclusive,\" said Ganjoo.

\"PHOTO:
courtesy of Sephora, Garrett Bradley
PHOTO: Sephora's latest campaign is a special tribute to Black Beauty.
>

She also reflected on feeling like she belongs to a community after completing the Sephora 2021 Accelerate program.

\"I have had the chance to sit down with industry experts and other founders at Sephora who have provided incredible insight and guidance on everything from messaging, to packaging, to business development and fundraising,\" Ganjoo added. \"Having the support of Sephora has given Kulfi Beauty a larger platform to connect with new brand fans and beauty lovers.\"

The commitment from Sephora to launch Kulfi Beauty as one of its featured brands has also given Ganjoo the space to focus on other long-term projects without having to stress about finding the right retail partner.

In addition to Sephora pledging to further amplify Black-owned brands, the company has turned inward to address workplace culture by creating 19 new inclusivity training modules, focusing on anti-racism, unconscious bias and cultural allyship.

These modules are required to be taken by all Sephora retail employees, and also include a series that trains all employees to recognize and mitigate their unconscious biases.

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