© 2026 ABC News

\"Today we can look back and say we beat all odds stacked against us,\" Simpson continued. \"We withstood the battle and today we confidently claim victory! The entire Jessica Simpson Collection belongs to us!\"

She followed her caption along with the hashtag #OwnYourself.

Simpson's post has received more than 276,000 likes with many of her followers sending words of encouragement and congratulatory notes.

\"Congratulations, wholly deserved and so so so admirable to see your strength and grit,\" said actress \"Alyson Rae Stoner.

Inspired by Simpson's recent win, fashion designer and businesswoman Rachel Zoe also chimed in, sharing that her company also just gained 100% full ownership after years of \"no.\"

View this post on Instagram

A post shared by Jessica Simpson (@jessicasimpson)

Simpson's brand was initially founded in 2005 and features clothing, shoes, accessories and more. Prior to regaining full ownership, it was revealed in October that Simpson and her mother owned 37% of the brand and had been negotiating with parent company Sequential Brands Group Inc., which filed for bankruptcy in August.

Hitha Herzog, chief research officer and retail analyst of H Squared Research, previously told \"Good Morning America\" that Simpson regaining control of her brand ensures that it \"doesn't lose value as it gets passed along from selling and reselling.\"

\"She's also making sure that she has a bigger piece of the pie and that she's in charge of distribution and she has control over what products are being sold where,\" Herzog added.

","canonicalUrl":"https://abcnews.com/GMA/Style/jessica-simpson-reclaims-full-ownership-brand/story?id=81179458","legacySlug":"/style/story/jessica-simpson-reclaims-full-ownership-brand-81179458","noIndexNoFollow":false},"publishTime":"19:13","publishDate":"11-15-2021","updatedTime":"19:13","updatedDate":"11-15-2021","socialImage":{"alt":"Jessica Simpson attends Create & Cultivate Los Angeles on Feb. 22, 2020 in Los Angeles.","credit":"Amy Sussman/Getty Images, FILE","ratio":"16x9","url":"https://s.abcnews.com/images/GMA/jessica-simpson-empire-01-gty-llr-211018_1634601772146_hpMain_16x9_1600.jpg","width":992,"height":558},"datePublished":"11/15/2021 19:13:58 GMT","video":{"live":false,"id":81179458,"headline":"Jessica Simpson reclaims ownership of her brand","mediaAssetTitle":"JESSICA SIMPSON RECLAIMS HER BRAND","description":"The singer revealed that it's been a long journey. ","duration":"2:38","posterImg":{"url":"https://s.abcnews.com/images/GMA/default-img-undefined.png","width":608,"height":342},"video":{"feed":"https://service-pkgabcnews.akamaized.net/opp/hls/abcnews/2021/10/211019_gma_jarvis_0810_,500,800,1200,1800,2500,3200,4500,.mp4.csmil/playlist.m3u8"},"playlist":["81033879","81108912","80655381"]},"relatedItems":[{"contentType":"story","date":"November 8, 2021","headline":"Sarah Jessica Parker criticizes the 'misogynist chatter' directed at aging women","section":"culture","slug":"/culture/story/sarah-jessica-parker-criticizes-misogynist-chatter-directed-aging-81033879","id":81033879,"image":{"alt":"Sarah Jessica Parker criticizes the 'misogynist chatter' directed at aging women","url":"https://s.abcnews.com/images/GMA/main_1636389794145_hpMain_4x3t_240.jpg","credit":"Dan Jackson/Vogue","ratio":"1x1"}},{"contentType":"story","date":"November 11, 2021","headline":"Duchess Meghan makes ravishing red carpet return in NYC to honor veterans ","section":"style","slug":"/style/story/duchess-meghan-makes-ravishing-red-carpet-nyc-honor-81108912","id":81108912,"image":{"alt":"Duchess Meghan makes ravishing red carpet return in NYC to honor veterans ","url":"https://s.abcnews.com/images/GMA/harry-meghan-gty-jef-211111_1636645254061_hpMain_4x3t_240.jpg","credit":"Dia Dipasupil/Getty Images","ratio":"1x1"}},{"contentType":"story","date":"October 19, 2021","headline":"Jessica Simpson regains complete ownership of her billion-dollar business","section":"culture","slug":"/culture/story/jessica-simpson-gain-complete-ownership-billion-dollar-business-80655381","id":80655381,"image":{"alt":"Jessica Simpson regains complete ownership of her billion-dollar business","url":"https://s.abcnews.com/images/GMA/jessica-simpson-empire-01-gty-llr-211018_1634601772146_hpMain_4x3t_240.jpg","credit":"Amy Sussman/Getty Images, FILE","ratio":"1x1"}}],"relatedContentSection":"news","schemaContent":{"name":"Jessica Simpson reclaims ownership of her brand","description":"The singer revealed that it's been a long journey. ","duration":"2:38","uploadDate":"11-15-2021","publication":"11-15-2021","images":"https://s.abcnews.com/images/GMA/default-img-undefined.png","url":"https://service-pkgabcnews.akamaized.net/opp/hls/abcnews/2021/10/211019_gma_jarvis_0810_,500,800,1200,1800,2500,3200,4500,.mp4.csmil/playlist.m3u8","contentUrl":"https://service-pkgabcnews.akamaized.net/opp/hls/abcnews/2021/10/211019_gma_jarvis_0810_,500,800,1200,1800,2500,3200,4500,.mp4.csmil/playlist.m3u8","link":"https://www.goodmorningamerica.com/style/story/jessica-simpson-reclaims-full-ownership-brand-81179458"}},"playlist":[{"id":"132962364","contentType":"story","section":"news"},{"id":"132958371","contentType":"story","section":"news"},{"id":"132932494","contentType":"story","section":"news"},{"id":"132927870","contentType":"story","section":"news"},{"id":"132911868","contentType":"story","section":"news"},{"id":"132911765","contentType":"story","section":"news"},{"id":"132880952","contentType":"story","section":"news"},{"id":"132873763","contentType":"story","section":"news"},{"id":"132844494","contentType":"story","section":"news"},{"id":"132840754","contentType":"story","section":"news"},{"id":"132748964","contentType":"story","section":"news"},{"id":"132636882","contentType":"story","section":"news"},{"id":"132747869","contentType":"story","section":"news"},{"id":"132738086","contentType":"story","section":"news"},{"id":"132714218","contentType":"story","section":"news"},{"id":"132701634","contentType":"story","section":"news"},{"id":"132706335","contentType":"story","section":"news"},{"id":"132675442","contentType":"story","section":"news"},{"id":"132665875","contentType":"story","section":"news"},{"id":"132628890","contentType":"story","section":"news"}],"kvps":{"pgtyp":"article","lang":"en","sp":"goodmorningamerica","programmatic":"true","bundleId":"com.abcnews"}},"analytics":{"accountID":"wdgnewwdgnewgmaweb","ns":"gma","pageName":"gma:style:video","pageType":"video","globalSpecVersion":"v1.08","siteDifferentiator":"gma:site","tagID":"g_page01","userABCookie":"0","section":"style","title":"Jessica Simpson reclaims ownership of her brand","pubTime":"14:13","pubDate":"11-15-2021","modTime":"14:13","modDate":"11-15-2021","taxonomyTags":"none","id":81179458,"editorialOtherSubjects":"","wordCount":"none","columns":"none","authors":"","authorsUnit":"none","authorsBureau":"none","subBrand":"Good Morning America","provider":"Good Morning America","videoName":"Jessica Simpson reclaims ownership of her brand","mediaAssetTitle":"JESSICA SIMPSON RECLAIMS HER BRAND","videoId":81179458,"mediaOnPage":"video","legacySlug":"/style/story/jessica-simpson-reclaims-full-ownership-brand-81179458"},"taboola":{}},"request":{"headers":{},"httpVersion":"1.1","method":"GET","url":"/video/81179458","vary":{"host":"www.goodmorningamerica.com","cached":true,"path":"/video/81179458","forwarded-proto":"https","device":"desktop","userab":"0"}},"viewport":{"width":1260,"height":0},"user":{}};