1:12
- living
- August 22, 2022
Mattel's inclusive Barbie line released in UK
The move has been described as a step forward toward inclusivity.
The comments on Ayling-Ellis' Instagram post were quickly flooded with support and excitement from parents and those living with disabilities alike.
\"This is amazing! When I had my first hearing aid, my mum made my teddies little cardboard hearing aids so I felt less lonely. It’s so important that toys are more inclusive,\" one Instagram user wrote.
\"I was so happy when I saw Mattel were doing this,\" another user commented. \"I have 2 daughters who wear hearing aids and I know my youngest would love this [B]arbie. It's already been ordered for her. Wish they did this years ago for my eldest. Wish more toy companies will take note and start including other disabilities on their products so all children with disabilities feel included.\"
When creating the new line of dolls, Mattel consulted with hearing experts to accurately portray their hearing aids.
Rosie Eggleston, participation manager at the National Deaf Children's Society, described the new Barbie line as \"a really positive step towards inclusion.\"
\"This will mean a lot to those deaf children who wear hearing aids because they'll see their own experiences reflected in a truly mainstream toy,\" Eggleston told ABC News. \"This could really help them to be proud of their deafness.\"
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