© 2026 ABC News

\"SZA's honesty, confidence, and dynamic energy are unparalleled. She's truly the woman of the moment, and I'm so honored for her to be featured in SKIMS' latest campaign,\" Kim Kardashian, SKIMS' co-founder and creative director, said in a statement.

The \"Good Days\" singer is currently on her sold-out SOS Tour. The new SKIMS campaign drops on the opening night of SZA's final tour stop at The Kia Forum in Los Angeles.

Honoring SZA's tour, the campaign will be seen across billboards around that venue, as well as across the U.S. and on several digital and social platforms.

\"I'm excited to be in SKIMS' latest Fits Everybody underwear campaign and to align myself with a brand that strives to make women feel both comfortable and sexy,\" said SZA in a statement.

SKIMS has been known to cast of-the-moment, iconic and legendary celebrities, and SZA just added to the roster. Other notables who have collaborated with the brand include \"The White Lotus\" stars Beatrice Grannò and Simona Tabasco, Snoop Dogg and his family, and Brooke Shields.

Just ahead, you can see and shop top products from SKIMS' signature Fits Everybody collection, including everything from bras to underwear and more.

By clicking on these shopping links, visitors will leave Goodmorningamerica.com. These e-commerce sites are operated under different terms and privacy policies than Goodmorningamerica.com. ABC will receive a commission for purchases made through these links. Prices may change from the date of publication.

Get more shopGMA! Sign up for our newsletter, and follow on Instagram and TikTok.

","canonicalUrl":"https://abcnews.com/GMA/Shop/sza-stars-new-skims-underwear-campaign-wearing-signature/story?id=97907130","legacySlug":"/shop/story/sza-stars-new-skims-underwear-campaign-wearing-signature-97907130","noIndexNoFollow":false},"publishTime":"18:44","publishDate":"03-22-2023","updatedTime":"18:44","updatedDate":"03-22-2023","socialImage":{"alt":"SZA stars in latest SKIMS campaign wearing the brand's Fits Everybody collection.","credit":"Greg Swales/SKIMS","ratio":"16x9","url":"https://s.abcnews.com/images/GMA/sza-skims-ht-bb-230322_1679503960347_hpMain_16x9_1600.jpg","width":992,"height":558},"datePublished":"3/22/2023 18:44:49 GMT","video":{"live":false,"id":97907130,"headline":"SZA stars in new SKIMS underwear campaign","mediaAssetTitle":"GMA SKIMS X SZA","description":"The Fits Everybody line includes everything from bras to underwear and more.","duration":"2:28","posterImg":{"url":"https://s.abcnews.com/images/GMA/default-img-undefined.png","width":608,"height":342},"video":{"feed":"https://service-pkgabcnews.akamaized.net/opp/hls/abcnews/2022/01/220128_gma_skims_0819_,500,800,1200,1800,2500,3200,4500,.mp4.csmil/playlist.m3u8"},"playlist":["97299742","90173057","63460991"]},"relatedItems":[{"contentType":"story","date":"February 21, 2023","headline":"Kim Kardashian stars in latest SKIMS swimwear launch alongside alien-head models","section":"shop","slug":"/shop/story/kim-kardashian-skims-swimwear-launch-97299742","id":97299742,"image":{"alt":"Kim Kardashian stars in latest SKIMS swimwear launch alongside alien-head models","url":"https://s.abcnews.com/images/GMA/main2a_1676674033056_hpMain_4x3t_240.jpg","credit":"Courtesy of SKIMS, shot and directed by Harmony Korine","ratio":"1x1"}},{"contentType":"story","date":"September 27, 2022","headline":"Kim Kardashian chats new line of SKIMS bras and more","section":"style","slug":"/style/story/kim-kardashian-teases-skims-bra-launch-coming-90173057","id":90173057,"image":{"alt":"Kim Kardashian chats new line of SKIMS bras and more","url":"https://s.abcnews.com/images/GMA/Brookemain1_1664292569269_hpMain_4x3t_240.jpg","credit":"Courtesy of Skims, photographed by Vanessa Beecroft","ratio":"1x1"}},{"contentType":"story","date":"June 3, 2019","headline":"Sephora is closing stores for diversity training after SZA racial profiling incident ","section":"style","slug":"/style/story/sephora-closing-stores-diversity-training-sza-racial-profiling-63460991","id":63460991,"image":{"alt":"Sephora is closing stores for diversity training after SZA racial profiling incident ","url":"https://s.abcnews.com/images/GMA/sephora-gty-er-190603_hpMain_4x3t_240.jpg","credit":"Stephen Ehlers/Moment Editorial/Getty Images","ratio":"1x1"}}],"relatedContentSection":"news","schemaContent":{"name":"SZA stars in new SKIMS underwear campaign","description":"The Fits Everybody line includes everything from bras to underwear and more.","duration":"2:28","uploadDate":"03-22-2023","publication":"03-22-2023","images":"https://s.abcnews.com/images/GMA/default-img-undefined.png","url":"https://service-pkgabcnews.akamaized.net/opp/hls/abcnews/2022/01/220128_gma_skims_0819_,500,800,1200,1800,2500,3200,4500,.mp4.csmil/playlist.m3u8","contentUrl":"https://service-pkgabcnews.akamaized.net/opp/hls/abcnews/2022/01/220128_gma_skims_0819_,500,800,1200,1800,2500,3200,4500,.mp4.csmil/playlist.m3u8","link":"https://www.goodmorningamerica.com/shop/story/sza-stars-new-skims-underwear-campaign-wearing-signature-97907130"}},"playlist":[{"id":"132054443","contentType":"story","section":"news"},{"id":"132054798","contentType":"story","section":"news"},{"id":"132033010","contentType":"story","section":"news"},{"id":"131912713","contentType":"story","section":"news"},{"id":"131830583","contentType":"story","section":"news"},{"id":"131834976","contentType":"story","section":"news"},{"id":"131554765","contentType":"story","section":"news"},{"id":"131554815","contentType":"story","section":"news"},{"id":"131543053","contentType":"story","section":"news"},{"id":"131432442","contentType":"story","section":"news"},{"id":"131121474","contentType":"story","section":"news"},{"id":"131247079","contentType":"story","section":"news"},{"id":"131228784","contentType":"story","section":"news"},{"id":"131178806","contentType":"story","section":"news"},{"id":"131142257","contentType":"story","section":"news"},{"id":"131046664","contentType":"story","section":"news"},{"id":"131048076","contentType":"story","section":"news"},{"id":"131033212","contentType":"story","section":"news"},{"id":"130999943","contentType":"story","section":"news"},{"id":"130971027","contentType":"story","section":"news"}],"kvps":{"pgtyp":"article","lang":"en","sp":"goodmorningamerica","programmatic":"true","bundleId":"com.abcnews"}},"analytics":{"accountID":"wdgnewwdgnewgmaweb","ns":"gma","pageName":"gma:shop:video","pageType":"video","globalSpecVersion":"v1.08","siteDifferentiator":"gma:site","tagID":"g_page01","userABCookie":"0","section":"shop","title":"SZA stars in new SKIMS underwear campaign","pubTime":"14:44","pubDate":"03-22-2023","modTime":"14:44","modDate":"03-22-2023","taxonomyTags":"none","id":97907130,"editorialOtherSubjects":"","wordCount":"none","columns":"none","authors":"","authorsUnit":"none","authorsBureau":"none","subBrand":"Good Morning America","provider":"Good Morning America","videoName":"SZA stars in new SKIMS underwear campaign","mediaAssetTitle":"GMA SKIMS X SZA","videoId":97907130,"mediaOnPage":"video","legacySlug":"/shop/story/sza-stars-new-skims-underwear-campaign-wearing-signature-97907130"},"taboola":{}},"request":{"headers":{},"httpVersion":"1.1","method":"GET","url":"/video/97907130","vary":{"host":"www.goodmorningamerica.com","cached":true,"path":"/video/97907130","forwarded-proto":"https","device":"desktop","userab":"0"}},"viewport":{"width":1260,"height":0},"user":{}};