"Guys, these are the most comfortable bras you will ever wear," Kim Kardashian said while giving the world a glimpse of her shapewear brand's latest launch.
The reality TV star and businesswoman has introduced a brand new collection of bras from her solutionwear brand SKIMS.
Throughout the brand's teaser video, a wide variety of women of different sizes, shapes and from different industries are shown wearing the bras in a range of neutral tones.
"We just wanted to highlight so many different women that work at different places, and have all different careers, and everyone was really open in sharing their testimonials," Kardashian told "Good Morning America."
She continued, "It was a really fun campaign just seeing real women, and what they like, and making sure that we have bras for women of all ages and sizes. That was probably one of my favorite campaigns to shoot."
"Over the last three years, we've been developing an innovative system of bras using the best technology, designing options for every need," SKIMS said in a statement.
The brand also shared that the new line of bras features comfortable, soft materials that provide optimal shape and support that feels seamless.
While SKIMS already offered bralettes, the introduction of the underwire bras comes with the goal of blending the comfort and ease of a bralette paired with the shape and support of an underwire bra.
The full collection including everything from underwire demi to T-shirt style bras is available now online and just below.
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Editor's note: This story was originally published on Sept. 20, 2022.