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What does $5 million look like?
For many companies, it looks like 30 seconds of airtime on Sunday night. CBS, the network airing Super Bowl LIII, is charging more than $5 million for each 30-second commercial, or more than $166,667 per second, according to AdWeek.
Here's a look at how they've chosen to spend that money.
Amazon via AP
Amazon shows a scene from the company's 2019 Super Bowl NFL football spot featuring Harrison Ford.
Pepsi, featuring Cardi B and Steve Carrell
Bumble, featuring Serena Williams
(MORE: Serena Williams, Bumble put the ball in women's court with new ad at Super Bowl LIII)
Amazon, starring Harrison Ford and Forrest Whitaker
Doritos #NowItsHot, featuring Chance the Rapper x Backstreet Boys Super Bowl
Stella Artois 'Change Up The Usual,' with Sarah Jessica Parker and Jeff Bridges
Michelob ULTRA: The Pure Experience
Lexus Quarterback Safety System+: Next-generation QB Protection
Budweiser: Wind Never Felt Better
(MORE: Nike's Colin Kaepernick 'Just Do It' campaign is controversial, but on brand: Experts)
M&M’S ‘Bad Passengers,’ featuring Christina Applegate