Style September 27, 2021

Doja Cat debuts electrifying new makeup line with BH Cosmetics. Here's everything we know

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Doja Cat is echoing the footsteps of Lady Gaga, Rihanna, Selena Gomez and Jennifer Lopez by becoming the newest pop star to launch her own makeup line.

The "Say So" singer has teamed with BH Cosmetics to release her first-ever BH x Doja Cat collection, which offers a wide variety of products, from eye shadow to lip-plumping glosses.

"This collaboration is such a full-circle moment for me," Doja said in a statement. "I grew up doodling in school and always had an artistic eye, so naturally experimenting with makeup was a huge part of my life as a teenager."

She went on to share that one of the first eyeshadow palettes she ever purchased was from BH Cosmetics.

BH Cosmetics
Doja Cat has debuted a new high-impact makeup line with BH Cosmetics.

The new BH x Doja Cat line, available now at BHCosmetics.com and Ulta on Oct. 3, has numerous eyeshadow palettes that offer an array of shades and attention-grabbing colors featured in her music videos -- from hot pink to deep space blue.

BH Cosmetics
Doja Cat has debuted a new high-impact makeup line with BH Cosmetics.

In addition to an array of high-impact makeup picks, Doja has also released sets of brushes, mirrors and other makeup tools so consumers can properly store and apply their makeup.

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"I remember the first time that I heard and saw Doja, she immediately stood out," Fabrice Gibert Darras, chief marketing officer and general manager of BH Cosmetics, said in a statement.

He continued, "She has something different to say and show, and she's continuously pushed aesthetic boundaries with her unique point of view. This is everything that BH seeks in a creative collaboration. We are so proud of this partnership and the collection that we developed together."

In addition to creating cool makeup, Doja has continued to also make great music and recently took home a VMA Award for best collaboration attached to her "Kiss Me More" song featuring SZA.