Kendall and Kylie Jenner just launched a fashion line with Ashley Stewart that is different from anything the sister duo have done before.
On Thursday, it was announced that the Kendall + Kylie brand coming together with the plus-size women's clothing company for an inclusive and ready-to-wear collection.
Ashley Stewart x Kendall + Kylie includes a festive holiday mix of sequin pieces, dresses, jumpsuits, and more that are available in sizes 10 to 24.
(MORE: Kylie Jenner sells majority stake of her massive cosmetics company for $600 million)"Ashley Stewart's core mission has always been to advocate for women, which includes providing her with equal access to the fashion styles they love, so we're proud to be the brand to launch Kendall + Kylie's first ever inclusively sized collection to the Ashley Stewart family and our ever-expanding community base," said James Rhee, Chairman and CEO of Ashley Stewart, in a statement.
While Ashley Stewart continues to be a trusted brand that caters to women with curvier frames, not everyone was ready spend on this new collaboration.
Journalist Danielle Young left a comment saying, "Wait. Kendall and Kylie? What in the this ain’t on brand is going on here" under a photo of the new collection posted by the brand.
Others chimed in with similar thoughts, questioning what the reality star siblings even know about plus-size clothing?
(MORE: Disney's 'Frozen II' goes high fashion with cool designer shoe line)Another added, "Not here for it, it just doesn't seem like a genuine collaboration. The demographic is just off, not marketing what so ever from them, and the collection has a total of 7 piece (technically 5 because one is a set). They thought this would be a quick little money grab from the plus-size demographic."
Instagram user @bellabombshel had opposing feelings.
In a comment, she wrote "This is gonna be awesome !!!! It's all about women supporting one another especially in business and I love that style icons are coming together to give us hot fashion that is affordable!"
The Ashley Stewart x Kendall + Kylie collection is available exclusively online and is slated to continue with future releases through 2020.