Sephoria: House of Beauty 2019 was a huge hit for beauty enthusiasts this past weekend in Los Angeles.
At the social media-friendly interactive event by beauty brand Sephora, attendees had ultimate access to play with over 60 of the retailer's most popular brands, masterclass sessions, meet and greets, and photo opportunities galore.
(MORE: As Sephora puts CBD products in stores for first time, what to know about the wellness trend )"Our first-ever Sephoria was met with incredible enthusiasm that really underscored how meaningful these real-life moments of connection are for our clients," said Sephora CMO Deborah Yeh in a statement.
She adds, "This year, we're giving attendees even more access to what they love – new and exclusive products, personalized experiences, facetime with their favorite beauty experts."
(MORE: Tracee Ellis Ross announces new hair care line, Pattern, for curly hair)"Good Morning America" was on the scene at the event, and saw firsthand lots of new products at the two-day extravaganza that we are already geeking out over.
Among the new products, here are seven that really stood out.
There's a dazzling Inferno Eye Palette headed to Sephora on Sept. 24 with shimmering hues that are perfect for the holidays.
Celebrity hairstylist Jen Atkin's popular haircare brand released a first look (and try) of its Super Dry Shampoo hitting stores on Sept. 13.
The trendy hair brand debuted a limited-edition Don't Despair, Repair! Honey Bear Mask that leaves your strands moisturized and healthy.
This exclusive launch includes organic honey to give your hair some extra TLC. It will be available Oct. 4.
Fenty fans will smile bright when they get a hold of the adorable all-star lineup of the Glossy Posse Mini Gloss Bomb Set.
There's a fresh Naked Honey Palette underway on Sept. 13 with all the neutral-tones to gorgeously dress up your eye looks this fall.
The brand released a Sephoria-special edition of Precisely My Brow Pencil in Rose Gold packaging that includes go-to shades 3, 3.5 and 4.