• Video
  • Shop
  • Culture
  • Family
  • Wellness
  • Food
  • Living
  • Style
  • Travel
  • News
  • Book Club
  • GMA3: WYNTK
  • Newsletter
  • Privacy Policy
  • Your US State Privacy Rights
  • Children's Online Privacy Policy
  • Interest-Based Ads
  • Terms of Use
  • Do Not Sell My Info
  • Contact Us
  • © 2025 ABC News
  • Culture
  • Super Bowl

Rihanna hints at new music in Super Bowl halftime show teaser: Watch the video

2:00
Rihanna drops sneak peek at Super Bowl performance
NFL/Apple Music
ByStephen Iervolino
January 13, 2023, 2:40 PM

Rihanna has heard the chatter about it being nearly seven years since she released an album, and she wants y'all to hush.

That's the gist of a teaser that dropped Friday morning promoting the nine-time Grammy winner and fashion mogul's reemergence on the music scene, on arguably the most visible stage there is: the Super Bowl halftime show.

Related Articles

MORE: Rihanna to perform during 2023 Super Bowl halftime show

The 30-second spot opens on a black set, split with a single catwalk made of light down the middle. Overlapping voices tout that it's been a while since we've gotten an album from the billionaire Barbadian superstar.

Editor’s Picks

Rihanna makes stunning Golden Globes debut alongside A$AP Rocky

  • Jan 11, 2023

Rihanna reveals new Super Bowl Savage x Fenty collection: Here's what to know

  • Jan 09, 2023

Rihanna becomes Forbes' youngest self-made billionaire woman

  • Jul 06, 2022

"RiRi where have you been?" a voice shouts, while another laments having been "impatiently waiting" for the singer's big return. As this happens, Rihanna strides toward the camera, fluffing a colorful shaggy coat over an all-black outfit and high heels, complemented with large hoop earrings and a matching necklace decorated with oversized crosses. Her hair is done up in tendril-like braids, and her eyes are framed by shimmery blue eye shadow.

Related Articles

MORE: Rihanna releases 'Lift Me Up' from 'Black Panther: Wakanda Forever' soundtrack

As the voices reach a cacophonous crescendo, the catwalk turns into a spotlight, revealing her completely. Rihanna then slowly raises her finger to her lips to say "shh," as we hear a short snippet of her song "Needed Me," off 2016's "Anti."

The screen then goes black, with a text reading "Super Bowl LVII Halftime Show" and the logo of its first-time sponsor, Apple Music, appearing on the screen.

This year's Super Bowl halftime show will take place at State Farm Stadium in Glendale, Arizona, on Feb. 12.

Related Topics

  • Super Bowl

Editor’s Picks

Rihanna makes stunning Golden Globes debut alongside A$AP Rocky

  • Jan 11, 2023

Rihanna reveals new Super Bowl Savage x Fenty collection: Here's what to know

  • Jan 09, 2023

Rihanna becomes Forbes' youngest self-made billionaire woman

  • Jul 06, 2022

Up Next in Culture—

Child rescued after climbing into a claw machine arcade game

July 10, 2025

US tennis star Amanda Anisimova defeats No. 1 Aryna Sabalenka, advances to Wimbledon final

July 10, 2025

Paul McCartney announces US tour: Details

July 10, 2025

Barbecue recipes from Windy City Smokeout

July 10, 2025

Shop GMA Favorites

ABC will receive a commission for purchases made through these links.

Sponsored Content by Taboola

The latest lifestyle and entertainment news and inspiration for how to live your best life - all from Good Morning America.
  • Contests
  • Terms of Use
  • Privacy Policy
  • Do Not Sell My Info
  • Children’s Online Privacy Policy
  • Advertise with us
  • Your US State Privacy Rights
  • Interest-Based Ads
  • About Nielsen Measurement
  • Press
  • Feedback
  • Shop FAQs
  • ABC News
  • ABC
  • All Videos
  • All Topics
  • Sitemap

© 2025 ABC News
  • Privacy Policy— 
  • Your US State Privacy Rights— 
  • Children's Online Privacy Policy— 
  • Interest-Based Ads— 
  • Terms of Use— 
  • Do Not Sell My Info— 
  • Contact Us— 

© 2025 ABC News