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Watch Ryan Gosling get into character in behind-the-scenes 'I'm Just Ken' video

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We asked the Barbie cast to finish the line, "Barbie is..."
Atlantic Records
ByStephen Iervolino
Video byJasmine Butler
August 21, 2023, 7:06 PM

Atlantic Records dropped a new behind-the-scenes video of Ryan Gosling performing "I'm Just Ken," his show-stopping ode to "blonde fragility" from the soundtrack to the blockbuster "Barbie" movie.

The video, released Monday, shows the song being recorded, along with snippets from director Greta Gerwig and her cast and crew on set, as well as the finished product as it appeared in theaters.

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There's also an interlude with rehearsal footage of Gosling preparing for his and Simu Liu's infamous "beach-off," and as you might imagine, Gosling and the gang cracking up laughing before, during and after he performs "I'm Just Ken" on set.

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It was a pretty smart move on Atlantic's part to post it: The song produced by Mark Ronson and Andrew Wyatt has racked up millions of streams and even landed on the Billboard Hot 100 chart.

Gerwig's "Barbie" became the first solo female-directed film to reach $1 billion at box office earlier this month and continues its winning-run at the box office.

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