• Video
  • Shop
  • Culture
  • Family
  • Wellness
  • Food
  • Living
  • Style
  • Travel
  • News
  • Book Club
  • Newsletter
  • Privacy Policy
  • Your US State Privacy Rights
  • Children's Online Privacy Policy
  • Interest-Based Ads
  • Terms of Use
  • Do Not Sell My Info
  • Contact Us
  • © 2026 ABC News
  • Family

Mom speaks out after 5-year-old buys over $3K in toys on Amazon

1:18
4-year-old has heart-to-heart with his mom about how to process his feelings
Courtesy of Jessica Nunes
ByYi-Jin Yu
April 04, 2023, 7:40 PM

A Massachusetts mom is turning a surprising development into a teachable moment after she said her 5-year-old made over $3,000 in toy purchases online last week.

Jessica Nunes of Westport, Massachusetts, told "Good Morning America" she discovered her daughter Lila had bought electric dirt bikes, multiple pairs of cowboy boots and a ride-on toy Jeep through her Amazon account early Tuesday morning, a couple of days after she and her daughter had gone to the park and saw a young boy playing with his dirt bike.

"I had got a shipment notification from Amazon that said 'Congratulations, your order has shipped,' so I immediately assumed it was some kind of fraudulent charge, so I go on my Amazon order history and it said that I had ordered five pink Dirt Rockets, five blue Dirt Rockets, 10 pairs of cowgirl boots and a Jeep as well," Nunes recalled to "GMA."

Jessica Nunes shared a screenshot of some of the toy purchases her daughter Lila made on Amazon recently.
Courtesy of Jessica Nunes
Jessica Nunes told "GMA" her daughter Lila bought over $3,000 in toys on her Amazon account last week.
Courtesy of Jessica Nunes

Editor’s Picks

Mom says child racked up $1,250 bill while playing online game

  • Mar 26, 2021

Amazon agrees to refund for youth app purchases

  • Apr 05, 2017

Kids are telling Alexa what’s on their Christmas lists

  • Dec 23, 2019

Related Articles

MORE: Mom shares lessons learned after son spends over $800 on Roblox purchases

Shortly after, the 26-year-old remembered she had let her daughter use her cell phone and she started connecting the dots.

"We were driving in the car and she does play this little makeup game that we have on my phone. She asked if she could play with the game so I was like, 'Yeah, sure.' So I gave her my phone. I didn't know that she got a little off task and ended up on Amazon," Nunes said.

Nunes said her daughter ordered 10 dirt bikes, 10 pairs of cowboy boots and a toy ride-on Jeep.
Courtesy of Jessica Nunes

Lila, whom her mom describes as "a great negotiator" and "very intelligent," had wanted the toys, but at the end of the day, Nunes said she wanted to teach her daughter the value of money and earning something instead of punishing her for the purchases.

Even though she's a "girly girl," Lila also loves "everything outdoors" and enjoys horseback riding, hiking and dirt bike riding, according to her mom.
Courtesy of Jessica Nunes

"There was definitely a lesson to be learned and she certainly has," Nunes said. "I told her in the future, 'Yes, we were going to get you a bike but that is something that you needed to earn.' That's something that we needed to take some time and research, not just if I want it, I get it."

Related Articles

MORE: Mom warns parents after son charges $16K on in-app game purchases

The mom of two said her message to other parents now is to remember that "kids are always watching and always paying attention more so than we think."

Nunes is a mom of two, a daughter and a son
Courtesy of Jessica Nunes

"I took it as a learning experience, one for myself [to] have a password, to be a little bit more proactive about watching -- because especially with phones and tablets, kids can get into literally anything," Nunes said. "But for her, we definitely talked about money a lot more."

"I think the takeaway … definitely is watch your children, have passwords, teach the value of money," she added.

Nunes said all the unexpected purchases have already been canceled or are in the process of getting returned.

Amazon declined to comment.

Editor’s Picks

Mom says child racked up $1,250 bill while playing online game

  • Mar 26, 2021

Amazon agrees to refund for youth app purchases

  • Apr 05, 2017

Kids are telling Alexa what’s on their Christmas lists

  • Dec 23, 2019

Up Next in Family—

Delta passenger gives birth before flight lands

April 27, 2026

24/7 TV channel brings the zoo to life for those who can't visit

April 24, 2026

What it really costs to raise a child in 2026, and why parents say it feels heavier than ever

April 24, 2026

Prince William and Kate's 3 kids: What to know about George, Charlotte and Louis

April 23, 2026

Shop GMA Favorites

ABC will receive a commission for purchases made through these links.

Sponsored Content by Taboola

The latest lifestyle and entertainment news and inspiration for how to live your best life - all from Good Morning America.
  • Contests
  • Terms of Use
  • Privacy Policy
  • Do Not Sell My Info
  • Children’s Online Privacy Policy
  • Advertise with us
  • Your US State Privacy Rights
  • Interest-Based Ads
  • About Nielsen Measurement
  • Press
  • Feedback
  • Shop FAQs
  • ABC News
  • ABC
  • All Videos
  • All Topics
  • Sitemap

© 2026 ABC News
  • Privacy Policy— 
  • Your US State Privacy Rights— 
  • Children's Online Privacy Policy— 
  • Interest-Based Ads— 
  • Terms of Use— 
  • Do Not Sell My Info— 
  • Contact Us— 

© 2026 ABC News