Oscar Mayer is rolling into a new era, changing the name of its iconic Wienermobile to the "Frankmobile."
The name change is the 27-foot-long hot dog vehicle's first in nearly 100 years. Kraft Heinz, the parent company of the cold cut brand, said in a press release that the new name "pays homage to the brand's 100% Beef Franks as it debuts a tasty new recipe that is more flavorful than ever."
As new Oscar Mayer all-beef franks roll out to grocery retailers nationwide this month, the brand drew inspiration to update its fleet of six Frankmobiles.
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The larger than life hot dog mobiles all have new features, from decals and rebranded "Frank Whistles" -- previously called "Wiener Whistles" -- to a newly renamed line-up of Hotdoggers behind the wheel, who will now be known as "Frankfurters."
The Frankmobile will change only in name, continuing on "the vehicle's mission to spark smiles and unite fans around a love of meat," the company said.
As a bonus for anyone bearing the same name, the Frankmobile is offering "Franks for Franks," meaning anyone who is named an iteration of "Frank" can stop by in person to get a coupon for a free pack of Oscar Mayer beef franks.
