Good Housekeeping announces Best Toy Awards ahead of holiday season

The 16th annual Good Housekeeping Best Toy Awards are back for 2023, including several top picks we're sure "Good Morning America" fans will love.

Good Housekeeping followed a strident methodology -- considering such attributes as the unboxing process, sustainability, safety, assembly, construction and more -- to uncover the best of the best for budgets ranging from under $25 to over $100 to ensure your kids are thrilled this holiday season when unwrapping their new toys.

Scroll to check out some of the most notable winners below, and start checking off your holiday shopping list now!

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Editor’s Picks

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Under $25

Amazon

BumBumz 4.5-inch RetroBumz Plush 5-Pack - Yin Yang Josh, Peace Symbol MEGS, Flower Jess, Lava Lamp Sara, Alien Matt Collectible Stuffed Toys - from The Makers of Original Squishmallows

They're super soft, uniquely trendy and highly collectible -- they're BumBumz! Fans of these fun toys love the adorable designs and learning about their personalities and superlatives. With everything from a peace sign to an alien included in this eclectic set, you're sure to impress for less when you gift this to a friend or loved one. 

• $19.99

• Amazon

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20% off

Amazon

Skillmatics Art & Craft Activity - Foil Fun Animals, No Mess Art for Kids

For a gift that will keep kids busy for hours, give them a new way to paint using foil paper and stickers to craft something they can be proud to show off. This kit comes with 10 thematic boards to spark creativity and more than 100 thick foam shapes so your little ones can craft endless works of art featuring dinosaurs, animals, unicorns, princesses and more. 

• $19.97
• $24.97

• Amazon

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28% off

Price

Cool Maker PopStyle Bracelet Maker, 170 Beads, Make & Remake 10 Bracelets, Friendship Bracelet Making Kit, DIY Arts & Crafts Kids Toys for Girls

Kids can use their creativity to craft fun friendship bracelets that they'll love wearing and sharing with friends. With 170 beads included, they can make and remake up to 10 bracelets, and expansion packs are available for when they want to create even more. 

• $17.99
• $24.99

• Amazon

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Under $50

30% off

Price

Melissa & Doug Wooden Work & Play Desktop Activity Board Infant and Toddler Sensory Toy - FSC-Certified Materials

Infants and toddlers will love "working" just like grown-ups do when they receive this adorable desktop work station with accessories such as a keyboard, rotary file, mouse-shaped computer mouse and even a mirrored laptop screen where they can practice their Zoom skills. It even comes with a convenient handle so they can carry it room to room. 

• $19.59
• $27.99

• Amazon

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Under $100

29% off

Price

Furby Purple, 15 Fashion Accessories, Interactive Plush Toys for 6 Year Old Girls & Boys & Up, Voice Activated Animatronic

Millennials went wild for Furbies in the 1990s, but now the cutie critters are back with brighter colors, more interactive responses and new feet that showcase a handful of slick dance moves. Kids can comb their hair, "feed" them using the included pizza charm and even dress them up with clip-on beads. 

• $49
• $69.99

• Amazon

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$100+

Amazon

Clixo Wheel Creator Pack, 72 Pieces Pack - Construction Magnet Toy

Whether they're creating flat images or building entire tiny villages, Clixo tiles are the ideal construction material to inspire hours of imaginative play that helps children develop spatial awareness, problem-solving skills and more. This set contains 72 pieces in 10 different shapes that are magnetized for clicking in and out of place with ease -- they're also dishwasher safe and easy to pack for travel! 

• $119.99

• Amazon

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