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Actress Sydney Sweeney channels Anna Nicole Smith for new Guess Originals campaign

1:58
How 'Euphoria' helped Sydney Sweeney with body dysmorphia
Guess Originals, Daniela Federic
ByJacqueline Laurean Yates
Video byBrittany Berkowitz
September 29, 2021, 8:43 PM

Guess Originals and actress Sydney Sweeney have teamed up to celebrate the life and legacy of Anna Nicole Smith.

Through a new campaign, the "Euphoria" star is photographed channeling never seen before photos of Smith shot by Daniela Federici.

Throughout the series of black-and-white photos, Smith is seen in several photos posing in a car while wearing a headscarf and jeans. She also is seen in a few images donning a denim Guess jacket.

Sweeney teased the campaign collaboration on Instagram sharing one shot of herself wearing a black-and-white top and big, blonde curls.

The Guess Originals x Anna Nicole Smith Collection by artist Cali Thornhill Dewitt features a 32-piece men's and women's collection that will begin to roll out in select Guess retail stores and pop-ups globally starting on Oct. 7. It will also be available online through guessoriginals.com as well as select styles at urbanoutfitters.com.

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Dewitt was tapped to collaborate again as she played a role in helping to create the 2018 "Did You Miss Me? Anna Nicole Smith Guess Originals Capsule collection.

The latest line was inspired by the hues of the ocean from the original 1993 Miami photoshoot by Wayne Maser and uses teal as a key color throughout. It also blends in classic tones of black, white and red.

Sydney Sweeney channels Anna Nicole Smith for new "GUESS Originals" campaign.
Guess Originals, Daniela Federic

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The men's collection has a variety of long and short-sleeve tees, sweatshirts, crewnecks, hoodies and a black denim jacket as well as matching pants. While the women's capsule offers fresh tees, mesh shirts, bodysuits, sweaters, sweatpants and more. There's also a matching gingham jacket and pant set.

In addition to apparel, the collection has an assortment of accessories ranging from hats to sunglasses as well -- and prices range from $12 - $248.

Smith was a reality TV star and model who became a face for the Guess brand during her career. She died on Feb. 8, 2007 at age 39 with the official cause of death ruled as an accidental drug overdose.

"Anna Nicole Smith is essential to '90s fashion," said Guess director of brand partnerships Nicolai Marciano. "Anna's legendary beach shoot revived for this collection and the campaign with Sydney Sweeney is the perfect timeless moment to continue to celebrate one of the most iconic Guess Girls with a new generation."

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