Martha Stewart launches skin care line at 84
Martha Stewart isn't slowing down at 84.
The lifestyle entrepreneur, cookbook author and TV personality, who just celebrated her birthday on Sunday, is launching a new skin care line, debuting this September.
Called Elm Biosciences, Stewart partnered with dermatologist Dr. Dhaval Bhanusali, who also serves on the advisory board of Hailey Bieber's rhode skin care line, to bring a serum and oral supplement to life. Stewart says she has tested the two-part regimen herself.
"I have used it religiously for quite a while now, and my skin is pretty fabulous," Stewart told The Wall Street Journal in a new interview, ahead of the collection's launch.
"What I paid attention to with our product is the texture of it, the color of it, the scent of it," Stewart added. "There are serums out there that really have too much, too much scent, too much perfume. This is a delightful concoction."
Stewart also touted the new skin care line in an Instagram post Monday morning, featuring a photo of her and Bhanusali posing with Elm Biosciences products.
"After 5 years of working behind the scenes, hundreds of prototypes, and endless hours of research -- we can't wait to finally share @elmbiosciences with you all," Stewart wrote in the accompanying caption.
She added, "Intentional skincare for living well and aging well. Launching September 2025."
