Pinterest is taking a stand against culturally inappropriate Halloween costumes.
"Halloween should be a time for inspiration — not a time for insensitivity," the company wrote in a statement.
While celebrations look a bit different this year, many people are still turning to Pinterest for Halloween costume inspirations.
Users will notice that when they search for Halloween costumes, results will show a prominent Pin with education from experts and Pinterest employee groups on how to celebrate thoughtfully and respectfully.
Additionally, searches for culturally inspired terms such as "Day of Dead costumes" will not be recommended to Pinners as new ideas. As an alternative, a feed card will pop up linking to curated guides that include educational information, culturally appropriate costume ideas and more.
Pinterest is also working to limit recommendations for costumes that are culturally insensitive via notifications and emails along with an option for users to easily report anything deemed as inappropriate.
Some experts have said cultural appropriation, which is the adoption of elements of a minority culture by member of another and typically more dominant culture, will be more of an issue this year than in years past.
